Abbott Launches New Pediasure in Vietnam

11:23:40 AM | 23/7/2019

Abbott announced the launch of its innovative childhood nutrition solution, the new PediaSure with arginine and natural vitamin K2. Vietnam is the first country in Asia to launch this innovation, marking another milestone in Abbott’s commitment to help promote catch-up growth and unlock growth potential in children at nutritional risk.

Undernutrition in children is common globally and may result in both short and long term irreversible negative health outcomes. In Vietnam, despite some progress, undernutrition in children remains a persistent social and economic concern. Undernutrition includes a wide array of effects in children growth including underweight (low weight-for-age), wasting (low weight-for-height); stunting (low height-for-age), and micronutrient deficiencies. The rate of stunting, a form of undernutrition is quite high at 23% - or, one in four children. Globally, Vietnam ranked among the group of countries with shortest average heights. This comes as a result of many factors including nutrition deficiency from early childhood.

The best possible future of a child starts with the best possible care and a proper nutrition support. As 60 percent of child growth in height h[1]appens in the first five years, immediate intervention in this critical window should be taken to prevent stunting, poor immunity and poor cognitive development in the future. Unlike common perception, the contribution of genetics on height growth from infancy to early childhood is relatively small, instead, nutrition together with environmental factors like hygiene and exercises is key.

MD. Robert Murray, Professor of Human Nutrition, College of Education and Human Ecology, The Ohio State University, said: “Undernutrition has many negative impacts, in particularly slowing down the linear growth of children who are either living in community or staying at hospitals. Without proper nutrition, growth faltering or even stunted growth can occur, leading to illness and cognitive development issue which have serious consequences later in life for children. Addressing undernutrition early as well as malnutrition at risk to reactivate the growth plate helps them reach their full growth potential. Genetics determine the bone elongation but environmental factors, especially nutrition, help children reach their full height potential no matter how the geographical or cultural differences are.”

Abbott first introduced PediaSure in 1988, since then, the company continuously innovates the formula to keep up with the increasing nutrition needs of children around the world. Backed by strong science of more than 20 clinical studies a scientifically designed formula with complete, balanced nutrition and 37 nutrients PediaSure has been proven to promote visible growth in height, weight and improve immunity for children at nutritional risk. Particularly, clinical studies have shown that children consuming PediaSure gained weight, height and improved appetite in 9 weeks of intervention; had better nutrient adequacy and reduced number of sick days as much as 60 percent in 12 weeks. The enhanced formulation of PediaSure – with arginine and natural vitamin K2, to further support longer and stronger bone growth and may help better address stunting and promote catch-up growth in early childhood.

PHD. Yen Ling Low - Director, Research & Development - Abbott’s Nutrition R&D Center, Asia Pacific, said: “Arginine is an important amino acid which may play a role in height growth. It promotes the multiplication of cells at the growth plate in bones to help bones grow longer. Research has shown stunted children had significantly lower blood levels of arginine than normal children and lower arginine intake is associated with slower height growth. Natural vitamin K2 is an important nutrient that helps to deliver and bind calcium to bones and ultimately, helps build stronger bones. Natural vitamin K2, a unique form of vitamin K, is more effective than vitamin K1 commonly used in other formulas. Therefore, new PediaSure is added with arginine and natural vitamin K2 and is scientifically designed to help bones grow longer and stronger to further support catch-up growth.”

“Abbott has been continuously developing products that help babies and children grow, keep their bodies strong and active. PediaSure is the most clinically proven pediatric nutrition supplement shown to enhance catch-up growth and immunity. Now, new PediaSure is upgraded with arginine and natural vitamin K2 and is scientifically designed to further support catch-up growth in kids who need it so that more children can fulfil their growth potential”, Yen Ling added.

Mr. Douglas Kuo, General Manager of Abbott in Vietnam said: “All children worldwide have the same potential to grow. Pediatric nutrition is in the center of care not only for parents but also the entire society, researchers and multi-stakeholders. For many years, giving better healthcare foundation for children is Abbott’s priority and we have been constantly taking efforts to bring superior source that support all Vietnamese children in their crucial years. With a deep understanding of the nutritional challenges in Vietnam, we are committed to pioneering the research and working closely with the Vietnam stakeholders and healthcare organizations in combating stunting, malnutrition and support children to catch-up and sustain growth.

“Through the addition of important growth-supportive nutrients, the new PediaSure formula with arginine and vitamin K2 is the latest innovation from Abbott. The launch of the new PediaSure in Vietnam, one of our priority markets globally, is a demonstration of Abbott’s commitment to the country and our goal of working together to build a strong foundation for children to reach the optimal growth to unlock their full potentials.”

In Vietnam, to improve the nutritional health of children in rural areas of Vietnam, Abbott also partners with AmeriCares to support the Giao Diem Humanitarian Foundation Pediatric Nutrition Program through education and nutrition intervention where childhood malnutrition rates have been among the highest in the country. The partnership has supported more than 25,000 children, and the prevalence of malnutrition among participating children has dropped below the U.N. Millennium Goal to approximately 20 percent.

PV