Enhancing Corporate Competitiveness in Digital and Sharing Economy

10:37:05 AM | 7/11/2019

On October 29, 2019, the Vietnam Chamber of Commerce and Industry (VCCI) in collaboration with the Quang Ninh Provincial People’s Committee and Facebook organized the forum “Enhancing Vietnam Enterprise Competitiveness in the Digital and Sharing Economy” at Novotel Ha Long Hotel. The event brought together nearly 200 delegates from government agencies, business support organizations and businesses in Quang Ninh province.

This event was part of the Boost with Facebook Program carried out by VCCI in Vietnam and is Facebook's commitment to supporting Vietnamese businesses in the digital economy.

The forum, aimed to carry out the Government's development directions on sharing economy as stated in Decision 999/QD-TTg dated August 12, 2019 and Quang Ninh smart city construction plan to 2020, will help businesses reach more customers and minimize operating costs.

Speaking at the forum, Mr. Hoang Quang Phong, Vice President of VCCI, said, “The digital economy and sharing economy, powered up by strong digital development, help businesses to overcome time and space gap limits to supply products and services to consumers, better meet customer requirements as well as minimize operating costs. However, it is not simple and easy to effectively apply this new economic model as it requires constant efforts of both the Government and enterprises”.

Mr. Phan Duc Hieu, Deputy Director of the Central Institute for Economic Management (CIEM), said, “In order to promote benefit of the sharing economy, the Government needs policies to scale up this model by facilitating traditional enterprises to switch to a new business model and, at the same time, improve management control over service deliveries in the sharing economy to gradually enhance the equality between traditional and technologically powered companies while enhancing competitiveness.”

Ms. Tran Thi Thanh Tam, Deputy Director of SME Support Center - VCCI, stressed that “One of hardest difficulties to SMEs is finding markets for products and services. Therefore, in the past three years, VCCI has cooperated with Facebook to improve online marketing skills for SMEs to find customers, develop business brands, increase sales and minimize business costs. Up to now, this activity has been launched in 24 provinces and cities across the country and often positively responded by SMEs.”

Mr. Ruici Tio, Policy Program Manager, Facebook Asia-Pacific, said “In today's digital age, customers' shopping habits have changed dramatically, with the main trend being mobile online shopping. Therefore, businesses need to grasp these trends to reach customers most effectively. Siding with Vietnamese SMEs, since 2017, Facebook has launched two programs Boost with Facebook and #Phunuladoanhnhan to train online marketing and communications for SMEs. To date, together with our partners, the SME Support Center - VCCI, the Vietnam Women Entrepreneurs Council and the Women’s Initiative for Startups and Entrepreneurship (WISE Vietnam), we have educated more than 9,200 SMEs, including more than 5,800 women entrepreneurs in 53 provinces and cities across Vietnam”.

Participants raised many questions on business development in the digital and sharing economy and digital application to speakers who are economic specialists and entrepreneurs. There were many other exciting activities on the sidelines of the forum, for example direct guides on how to manage and run business Facebook pages, security and cybersecurity and tips to create interesting contents. These activities help enterprises deal with their emerging using matters in a timely manner as well as open many positive paths for them to better understand this online marketing tool.

This is the third year the SME Support Center - VCCI has implemented the Boost with Facebook Program in Vietnam. In addition, Facebook also works closely with local organizations, SMEs and startups to advise them on how to seize opportunities to enhance their competitiveness in the digital economy.

Duy Anh