Bidrico with New Year Gift for Health

10:35:48 AM | 15/1/2020

For the consumer goods business, Tet or Lunar New Year is the most vibrant business season when drinks account for 45% of spending and this figure is forecast to increase further as people's income goes up. Taking this opportunity and also bringing health-boosting products to millions of Vietnamese consumers during the Tet holiday, Tan Quang Minh Co., Ltd has just launched main products for the Year of the Rat 2020.

During Tet, the biggest public holiday in Vietnam, people often express blessings to each other and exchange lucky gifts. During this time, beverage products are favored because they carry the implication that “money will flow in like water from the river."

Sincere gratitude

This year, Bidrico's health gifts are like the deep gratitude to customers for the Year of the Rat 2020. Bidrico’s products include Restore salted lemon drink in a 24-bottle box (360ml and 495ml bottles); fruit juices in 330ml bottles (6-can block and 24-can box); carbonated soft drinks in 1.25-liter bottles (12-bottle box and 2-bottle paper basket); Salanganes nest drink in 240ml cans (30-can box and 6-can gift box); bird nest soup (30-can box and 6-can box); carbonated soda soft drinks in 1.25l, 330ml and 360ml cans (24-can and 12-can boxes); carbonated soft drinks in 330ml cans (24-can and 12-can boxes); aloe vera juice with various flavors (24-bottle box).

These high-quality natural products are guaranteed nutritional value and food safety and hygiene, very good for consumers’ health. They are meaningful gifts for relatives, friends, partners and customers during Tet.

Bidrico General Director Nguyen Dang Hien said, “With higher life quality, consumers tend to use naturally sourced beverages rich in nutrition and good for health. This trend is forecast to keep going on in the coming time and this will be a golden opportunity for Bidrico to serve Vietnamese consumers during the Tet. I myself always regard drinks of natural origin as a health gift that we send to millions of customers nationwide for trusting, supporting and using our products in the past time. On the occasion of the Lunar New Year 2020, I would like to send this health gift as a wish “Luck to home - Joy to the family” to every family. I wish all Vietnamese families a Happy New Year, peace, prosperity, luck and happiness.”

Prestigious brand

Bidrico is a prestigious beverage brand in the Vietnamese market for nearly 30 years. To ensure quality standards and food safety, Bidrico has focused investment on modern European machinery and equipment. Accordingly, the company’s beverages are manufactured on modern lines imported the United States and Sweden, using automatic filling technology, UHT sterilization technology and juice extracting technology and ensuring food safety and environmental friendliness. The manufacturing process always complies with strict quality standards and regulations of the Food Safety Agency under the Ho Chi Minh City Department of Health. The water source is demineralized by ion exchange system, ultrafiltration (0.2 micron) and sterilized by ozone and ultraviolet rays. Especially, all Bidrico's beverage products are manufactured under ISO 9001:2015 standards and quality control standards according to HACCP, cGMP and FDA.

In 2019, Bidrico repeatedly enriched its achievements with new titles such as Typical Products and services of Ho Chi Minh City in 2019; Enterprises with Typical Sustainable Products and Services in 30 Years; and Top 10 Well-reputed Companies in Food and Beverage Industry in 2019. With these proud achievements, Bidrico reaffirmed its prestigious brand with high-quality products, good for consumers’ health and sustainable development.

Anh Dao (Vietnam Business Forum)