Joining Forces to Motivate Tourism Industry

10:54:18 AM | 6/3/2020

The outbreak of Covid-19 has exerted a major impact on the economy, including tourism. Vietnam’s tourism industry has promptly organized meetings to discuss solutions to prevent the spread of the epidemic and at the same time strengthen tourism demand, especially prioritizing the domestic tourism market.

Boosting domestic demand

The two main markets of Vietnam's tourism, namely China, where the outbreak originated, and South Korea, where the epidemic has been spreading rapidly, have been nearly frozen. Flights to these markets have been closed to prevent outbreaks. In addition, flights to some other disease-hit markets such as Italy, Japan, France etc. are also limited. In the difficult situation, central agencies and localities have organized meetings to discuss solutions to overcome the consequences, to re-adjust the customer segment in accordance with market characteristics and epidemic circumstances. When the outbound and inbound markets are limited, the tourism industry has been seeking solutions to the domestic market, stimulating the domestic market.

Backed by Vietnam Airlines, Vietnam National Administration of Tourism has launched a stimulus program for domestic tourism with the message "Vietnam is safe" from March to August 2020. In peak season for domestic tourists during the summer holidays, it is applied to domestic itinerary with departures before May 31, 2020. Accordingly, the Departments of Tourism/Departments of Culture, Sports and Tourism of the localities will develop a response plan to participate in the program with the policy of exemption and reduction of entrance fees, creating favorable conditions for tourists and overseas Vietnamese to travel to local areas. The local tourism businesses, services, hotels will coordinate to participate in the program with promotional packages to attract tourists.

Service businesses in the tourism service chain have registered to participate and strictly implement commitments under the stimulus program; building sales promotion programs; increasing the provision of information and notices on services and promotional prices; at the same time actively improving the professionalism in service provision, strengthening development of new tourism products and services; creating a quality, friendly and safe environment for tourists.

In addition, the stimulus program for international tourism with the message "VietnamNOW" will also be rolled out from April to December 2020, starting with Formula 1 (F1) taking place in Hanoi from April 3 to 5, 2020, which will attract tens of thousands of spectators from key markets of Vietnam such as Southeast Asia, Europe, Australia and Japan.

According to the Vietnam National Administration of Tourism, the international tourism stimulus program is particularly interested in Vietnam Airlines' service policies for markets with direct flights such as discounts, promotions; local policies such as: specific policy research with priority to large charter airlines, shipping lines, MICE delegations with large scale of 1,000 passengers or more to local areas; policies of businesses, hotels, restaurants, and other service providers according to product combos.

Joint efforts

In response to the domestic stimulus program of the tourism industry, local provinces have also simultaneously launched promotion policies to attract customers.

Deputy Director of Thua Thien - Hue Department of Tourism Nguyen Van Phuc said that this locality would implement a stimulus program till the end of 2020, which will reduce 20% for 3 or 4 packages of attractions. In addition, when registering this package, visitors will be able to visit some more points such as Gia Long Tomb, Chen islet, Dong Khanh Tomb.

The Department of Culture, Sports and Tourism of Quang Nam has also proposed exemption of tickets to the two ancient towns of Hoi An and My Son Sanctuary for guests staying in the area.

In addition, admission tickets to tourist destinations in Khanh Hoa such as Ba Ponagar Tower and Hon Chong promontory has been reduced to only VND20,000/person. Or at some famous tourist sites of Gia Lai such as Dong Xanh Park in An Phu commune, Pleiku, the service fee will be reduced 50%; the entrance ticket price of Ialy hydro power plant will be reduced 10% until the end of the epidemic to stimulate tourism.

Businesses have also enthusiastically responded to the program. Leading in the stimulus program, Vietnam Airlines has discounted fares up to 50% for the stimulus program in cooperation with industry units, applicable to groups, both domestic and international itineraries; closely coordinating with the Vietnam National Administration of Tourism and relevant localities, especially tour operators in implementing the program's contents; co-organizing and sponsoring international and domestic survey teams to introduce and raise awareness of Vietnam as a safe and attractive destinations. Other airlines such as Vietjet, Bamboo, and Jetstar have also launched promotion campaigns for domestic tourism at super cheap prices only from VND49,000, VND99,000, VND199,000, etc.

In some famous tourist areas such as Vinpearl or Sunworld, special promotion policies are also applied. Accordingly, Vinpearl has discounted fares up to 40% for local people of 18 provinces and cities in the South Central, Central Highlands and Southwest regions, where there are Vinpearl Land and Safari. For guests nationwide, when booking a one-night stay in this system from now until April 1, they will receive free entertainment services with the same brand. In addition, visitors are also free to experience the amusement park with more than 100 high-end games when visiting Vinpearl Land Phu Quoc. Meanwhile, Sun World Ba Na Hills, Da Nang has also launched March promotion program giving each traveler a coupon with three incentives: 10% discount on buffet tickets, 20% off some fast food and free drinks when guests have a total culinary bill at the restaurant from VND600,000 or more. With each additional bill of VND400,000, an additional beverage unit will be offered.

In its press release, Dai Nam tourist area said that they will provide free entrance tickets from March 1 to 31. Internal services such as zoos, games also discount for children as tall as 1-1.4 m, with ticket prices 50% lower than adult fare. At the attractions in Mui Nai and Thach Dong (Ha Tien district, Kien Giang province) visitor fares are also reduced from 10 to 30%.

With the participation of the tourism industry and the response of aviation, hotel and travel businesses across the country, it is hoped that the impact of Covid-19 will be curbed and the tourism industry will quickly recover.

By Giang Tu, Vietnam Business Forum