Effectively Tapping Tourism Potential

2:33:13 PM | 15/4/2020

Tourism is defined as a key economic sector and an important contributor to local socioeconomic development. Nam Dinh province has attached special importance to tapping specific values ​​in order to woo tourists and enhance local tourism competitiveness.

Diverse distinctive tourism resources

Being a coastal delta province located in the center of the southern Red River Delta, Nam Dinh has diverse, unique tourism resources. According to statistics, the province is home to over 1,330 cultural and historical relics, including two special national monuments (Tran Temple - Pho Minh Pagoda and Keo Hanh Thien Pagoda), 81 national relics and 282 provincial relics. Many relics have historical, cultural and architectural values ​​that attract domestic and foreign tourists. Notable places of interest include Tran Dynasty cultural monuments, Phu Day Complex, Truong Chinh Monument, Co Le Pagoda, Keo Hanh Thien Pagoda, Ngoi Bridge and Luong Pagoda.

In addition to famous relics, Nam Dinh province is home to over 90 traditional handicraft villages which make many famous products such as bronze casting in Tong Xa, lacquer in Cat Dang, woodcarving in La Xuyen, silk in Co Chat, weaving in Cu Tru and ornamental plants in Vi Khe. Some cottage industry villages have become attractive destinations for domestic and foreign tourists.

Every year, Nam Dinh province hosts over 100 traditional festivals in the early spring and late autumn. Traditional festivals attract many visitors such as Vieng Xuan Festival, Tran Temple Festival, Phu Day Festival, Keo Hanh Thien Pagoda Festival, Co Le Pagoda Festival and many other festivals in traditional trade villages like Vi Khe, Tong Xa and La Xuyen.

Furthermore, with a 72-km coastline, Nam Dinh has initially formed attractive tourist resorts such as Thinh Long (Hai Hau district) and Quat Lam (Giao Thuy district). In particular, Xuan Thuy National Park (Giao Thuy district), featuring a mangrove ecosystem, a landing ground for migratory birds, the first international Ramsar site of Vietnam and Southeast Asia, has become an interesting tourist destination.

According to statistics released by the Nam Dinh Department of Culture, Sports and Tourism, in 2019, arrivals to local tourist attractions totaled 2.645 million, up 3.8% over 2018. Visitors to ritual festivals and monuments accounted for the largest share, reaching 1.659 million (or 62.7% of total visitors). Tourists to eco-tourism and sea resorts totaled 576,000 (or 21.8% of the share). Business travelers and family visitors, who also visited tourist sites, were counted at 410,000 (or 15.5%). Income from tourism services was estimated at VND800 billion in 2019, up 8.7% year on year. Revenue from accommodation and resorts was VND570 billion (or 71.2% of total revenue). Revenue from festival visitors and shoppers was VND136 billion. Revenue from travel and transportation was VND94 billion.

Focus on developing new unique tourism products

By tapping and promoting tourism resources, in recent years, the tourism industry of Nam Dinh province has planned, invested and gradually formed products for tourists, including maritime tourism, ecological tourism, community tourism, cultural tourism, leisure travel and MICE.

Nam Dinh province strives to attract 2.7 million tourists in 2020. In the 2020-2025 period, the province targets annual tourist growth of 5.3-5.5% and average revenue growth of more than 12%.

Besides, being located in the core area of ​​the Red River wet rice civilization with all characteristics of culture, lifestyle and landscape is an ideal condition for the province to develop countryside sightseeing in combination with a homestay accommodation model. Nam Dinh can develop tours, routes and destinations for tourists, especially for foreign travelers, to immerse themselves in pristine rural cultural spaces. This type of tourism product requires a small investment fund but promises high prospects.

Mr. Nguyen Tien Dung, Director of the Nam Dinh Department of Culture, Sports and Tourism, said, determined to effectively unlock local tourism potential, Nam Dinh will focus local tourism resources, potential and advantages. While encouraging and supporting enterprises to invest and develop tourist attractions and destinations, and supporting community-based tourism development, Nam Dinh will also have a support mechanism for development of distinctive tourism products. The province will enhance cooperation and association with chain-based travel businesses, both in Nam Dinh and other provinces, to build attractive tours, and encourage tourism companies to step up tourism personnel training. Thus, Nam Dinh will effectively and sustainably develop its tourism commensurate with its potential and advantages to positively contribute to socioeconomic development.

By Ngo San, Vietnam Business Forum