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Suntory Holdings, Suntory PepsiCo Vietnam Review Water Education Program “Mizuiku - I love clean water”

Posted: Wednesday, December 28, 2016


Recently, Suntory Holdings in collaboration with Suntory PepsiCo Vietnam Beverage (Suntory PepsiCo Vietnam or SPVB) and Tuong Lai Centre organised the closing ceremony of “Mizuiku - I love clean water” 2016 as a landmark of project first-ever successful implementation in the south and the north. At the end of its second year of implementation in Vietnam, Mizuiku 2016 also earns an evolution in its quantitative and qualitative deliverables with the very focus on Japanese unique hands-on education method to teach the young to protect water resources.

In particular, more than 12,200 pupils are exposed to the project in 2016 through teaching classes and such outdoor activities as: Water Festivals, Factory tours, teaching activities within “Mizuiku - I love clean water” fund and a series of environmental programs sponsored by SPVB. Project’s positive impacts lead local education & training departments of District No.8 and Binh Chanh to the decision to maintain the project in five participating schools as well as expanding it to the whole area.

In view of its two-year implementation, the project has gained impressive figures including: 400 well-organised classes for over 5,000 pupils; 16 Water Festivals for more than 7,700 pupils, 15 factory tours with 1,500 pupils ; 8 newly-installed RO water filtering systems and 10 upgraded restrooms for 16 participating schools. Thousands of pupils and local people are project secondary beneficiaries through a series of environmental programs: Recycle Day launched by Ho Chi Minh City Department of Natural Resources and Environment, Children’s Healthcare Festival organised by Ho Chi Minh city Public Health Association, Lakes Clean-up Day organised by Vietnam Business Council for Sustainable Development (VCCI) in coordination with Center for Environment and Community Research (CECR), Workshop on Education and Environmental Communication organised by Ho Chi Minh city Department of Natural Resources and Environment in coordination with Ho Chi Minh City Department of Education and Training.

Takenobu Shiina, Senior General Manager, Planning Department, Corporate Communication Division of Suntory Holdings Limited shows his optimism upon reviewing project deliverables in its second year implemented in Vietnam: “In 2016, we managed to evolve “Mizuiku - I love clean water” program on three aspects namely quality of teaching classes and outdoor activities, number of participating pupils and project scale expansion. We received positive feedbacks from participating schools, pupils and commitment of two local education departments to remain and expand project model to the whole areas. What makes us even happier is the visible improvement in pupils’ awareness on water resource protection. As an evidence, they know how to save water and water usage at participating schools see a sharp decrease compared to the figure prior to project implementation.”

As a teacher with real experience of project deliverables at his school, Ly Hoai Nghia, Principal at Hong Duc Primary School, District No.8, HCM City commented: “The project does not only offer useful knowledge to my pupils but also serve as an inspiring source of reference for teachers, since we are all brand new to the project education method. I have seen many of us applying this hands-on education model into their teaching to make their lessons more vivid. We are also happy to receive project donation of one RO water filtering system and upgraded restrooms, which significantly improves our drinking water conditions as well as saving pupils’ parents an extra fee of drinking water for their children.”

Sharing similar excitement upon participating Mizuiku 2016, Nguyen Ngoc Truong Vi, Grade 5, Qui Duc Primary School, Binh Chanh District, HCMC said: “All of my fellows look forward to every teaching class of Mizuiku because we have a chance to draw pictures, play games, making presentation, carrying out experiments on our own and especially observing facts around us. What impresses me most is the project factory tour. I have never seen such a large and clean factory where we learned about production processes of different beverages. We understand that all of SPVB’s products that we are using are safe and waste water is also processed before emission.”

Mizuiku is a water education program that has been successfully deployed in Japan since 2004 by Suntory Group and been highly appreciated by the community with the participation of over 100,000 pupils and guardians in Japan. Vietnam is the first country other than Japan having this project developed. This is a long-term project that is closely tied to SPVB’s environmental protection programs in particular and the Company’s social responsibilities in general of Suntory PepsiCo in Vietnam. Suntory plans to implement the project on a nationwide scale in the next three years with funding by Suntory and Suntory PepsiCo Vietnam. Ben Tre will be project destination in 2017. As a preparation for project implementation, SPVB organised the annual Suntory PepsiCo Friendship Challenge to raise fund for building water filtering systems for primary schools at Ben Tre.

Duy Anh








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