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Last updated: Friday, February 17, 2017
TCC Group Unveils MM Mega Market Brand Name in VietnamPosted: Wednesday, January 11, 2017
Thai Charoen Corporation Group (TCC) on January 10 in Ho Chi Minh City officially announced the rebranding of Metro Cash & Carry Vietnam (“Metro Vietnam”) to MM Mega Market Vietnam Co., Ltd. (“MM Mega Market Vietnam”).
The rebranding is the next step in the process of TCC acquiring Metro’s entire wholesale operations in Vietnam, including all 19 stores and related real properties for an enterprise value of €655 million back in Jan, 2016.
Mr. Charoen Sirivadhanabhakdi, TCC Chairman, said: “After a-year transition from the former Metro to TCC Group, it's now time we finally renamed the business and unveil the new brand name MM Mega Market Vietnam.Not only will we continue to further the values that Metro Vietnam had been working hard to build over the last 14 years in Vietnam, we will commit ourselves to making strong investments here to develop a new brand name MM Mega Market that is better in every way, from services to products, to serve our customers in Vietnam to the best of our capabilities.”
“As one of the most important Thai investors in Vietnam, through MM Mega Market, TCC Group is destined to invest in human resources and bolster partnership with domestic suppliers and farmers, to elevate the values of sustainable supply chains for the ultimate goal of offering our customers with safe and quality products, while creating jobs for local workers and advance sustainable development for the Vietnamese people. Through MM Mega Market's systems, we will strengthen the marketing and distribution of products from Vietnam to Thailand as well as other markets in ASEAN where TCC is present", Charoen stressed.
As from today, the new colorful brand identity kit of MM Mega Market will be officially launched in Vietnam. The new logo is a symbolization of MM Mega Market’s mission to provide the newest unseen experiences for our customers and this is achieved through the following ideology 5M (Meet; More; Magnificent; Meaningful; Manner) which represents the 5 dots above MM.
Mr. Phidsanu Pongwatana, Managing Director, MM Mega Market Vietnam, said:” MM Mega Market follows the newconcept of a modern warehouse outlet. The market consists of various wholesale and retail products. Its modern design not only provides convenience to the customers but also gives them a sense of fun-filled excitement while browsing through a varied range of goods and services. Our goal is to develope MM Mega Market as an ideal shopping place with dedicated staffs and excellent services for our customers in Vietnam.”
Accordingly, MM Mega Market will go through earth-shattering changes in all spheres, from improved image and store setup, to the development of new products and reinforcement of food safety control through the development of safe food supply chains. “We will further develop two Meat Platforms in Hanoi and Ho Chi Minh City, in addition to the existing Fish Platform in Can Tho, while targeting enlargement of farm land for safe vegetable production under our partnership with local farmers to 250 hectares, double that of 2016,” added Phidsanu.
“One of first things we do right after the launch of the new identity is to further cooperate and grow together with local suppliers, develop more new products to serve our professional (HORECA) customers, while creating some of the most competitive product categories in the market, in order to offer even more benefits for customers”, shared Phidsanu.
MM Mega Market will finish rebranding its entire 19 stores nationwide within 2017.
MM Mega Market Vietnam (formerly Metro Cash & Carry Vietnam) started its wholesale operations locally in 2002 and now has developed to 19 stores all over the country with more than 3,300 employees on the staff. Over the years, MM Mega Market Vietnam has been making strong and continuing investments in developing commercial infrastructure as well as food safety in Vietnam. The company has provided training for over 20,000 Vietnamese farmers and fishermen to increase productivity and product safety to achieve better access to modern trade practices and upgrade capacity in the long term.
TCC Group is one of the largest Thai investors in Vietnam with investment ranging from Metro Group, Melia Hanoi and a number of real estates in Hanoi and Ho Chi Minh cities. Through its affiliates, TCC Group creates over 8,000 employment opportunities for local Vietnamese residents across the country.