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Last updated: Wednesday, May 23, 2018


DKSH Vietnam- Leading Market Expansion Services Provider

Posted: Wednesday, February 15, 2017

In order to know about the business activities of DKSH in Vietnam, Vietnam Business Forum Magazine has an interview with Mr Jorge Martin Martinez, Country Management Director and Country Finance Vice President, DKSH Vietnam.

Binh Duong is celebrating its 20 year anniversary (January 1, 1997 – January 1, 2017), looking back on many remarkable achievements. DKSH Vietnam is one of the largest companies having their office in Binh Duong for quite a long time. Can you please introduce us to your business scope?
DKSH is the leading Market Expansion Services provider for companies who want to grow their business in Vietnam. Serving our business partners through our extensive global networks and industry expertise, we help companies to grow their businesses in new and existing markets.

Our business activities in Vietnam are organized into four specialized Business Units that mirror DKSH’s fields of expertise: Consumer Goods, Healthcare, Performance Materials and Technology. We offer comprehensive and customizable Market Expansion Services along the entire value chain, from sourcing to after-sales services, taking care of our business partners’ products as if they were our own. The DKSH team in Vietnam is operating in 19 different business locations, with offices, distribution centres and after-sales locations.

What are your most important achievements?
Since we came back to Vietnam in 1991, we have been supporting our local and foreign clients, suppliers and customers and have created many success stories. For example, our Business Unit Healthcare nowadays is the clear leader in healthcare services in Vietnam. By marketing and selling renowned brands from pharma companies like Johnson&Johnson, GlaxoSmithKline, Bristol-Myers Squibb or Roche, we give people throughout the country access to the highest quality healthcare products. In our Business Unit Consumer Goods, we support famous brands like KitKat, M&M or Hershey that you can buy in every convenience store across the country.

At the very centre of our achievements is our state-of-the-art distribution centre in the Vietnam-Singapore Industrial Park in Binh Duong. It is the main distribution and logistics hub for DKSH – through Binh Duong we deliver our products to all over the South of Vietnam – and through our two other main distribution centres in Ha Noi and Da Nang – to the rest of the country.

How is DKSH supporting Binh Duong province?
In DKSH, we are committed to building long-term business partnerships in Vietnam. We constantly strive to bring world-class standards to industries in Vietnam, while also contributing to the development of local communities. Currently, in Vietnam Singapore Industrial Park, Binh Duong, we have two state-of-the-art distribution centres, also DKSH Vietnam headquarters. Almost 1,000 specialists work in our distribution centre in Binh Duong, keeping the business running.

What core values is DKSH built on to further grow success?
We focus on what we do best: providing our clients and customers with proactive and efficient solutions to expand their businesses in existing and new markets. Nowadays, companies are forced to focus on their core competencies and outsource non-core activities like product registration, marketing, sales, distribution and cash collection to experienced Market Expansion Services providers, such as DKSH. This leads to substantial future business opportunities for us.

Recently, the market became very competitive, what has the company done to help enhance your competitive advantages?
We have been 125 years in Vietnam: our presence dates back to 1890 when we began business activities in Saigon and Haiphong. We have a Swiss heritage, with long-standing history and track record of doing business in and with Asia. Furthermore, we leverage on our capillary distribution network, which allows clients to maximize their sales and market share. DKSH has a solid financial standing and is publicly listed on the SIX Swiss Exchange in full compliance with regulatory requirements and corporate governance.

What do you think about Binh Duong’s development recently?

Binh Duong is one of the most dynamic provinces of the southern area. It is a crucial link among surrounding key cities. Binh Duong has overcome major challenges and became a region which not only attracts, but also efficiently uses external capital investment and has always maintained a high economic growth rate. Moreover, Binh Duong currently sees a very strong urbanization. Many new urban centres and residential areas have been built and new technical infrastructure has been established. Binh Duong government is always pragmatic and doing their best in supporting business growth.

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