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Dinh Vu


Last updated: Friday, May 25, 2018


Thanh Trung Co., Ltd: Customer-centred Approach

Posted: Wednesday, March 15, 2017

Established and put into operation in 2000, Thanh Trung Co., Ltd was an official authorised dealer and distributor of THACO products in Dak Lak province in 2005. And, the company is presently the biggest dealer of THACO in the central region by revenue. This is also a driving force for the company to create more success in the future.

Great achievement
Located at 97A Nguyen Van Linh Street, Tan An Ward, Buon Ma Thuot City, Dak Lak Province, the Thanh Trung Automobile Showroom with a total area of 5,200 square metres (display area of 1,200 square metres, office block of 400 square metres and service area of 1,200 square metres) is powered by modern equipment, machinery and facilities. This is the brand identity image for THACO-branded commercial vehicle showroom standards.

“After five years of operation, Thanh Trung Co., Ltd. signed a cooperation agreement with Truong Hai Auto Joint Stock Corporation (THACO) to open a showroom for THACO vehicles. After more than 11 years of cooperation, the company has achieved many valuable successes as it always meets all various consumer demands for high-quality, nice-looking automobiles. Typical product lines include THACO buses, sleeper buses, 29-seat buses for travel and transportation companies, trucks of 700kg to 22.5 tonnes, small dump trucks, trailers and tractors,” said Nguyen Thanh Tung, Director of Thanh Trung Co., Ltd. At the same time, in order to increase the added value to services and treat customers as king, the company always offers preferential prices for repairing services and after-sales care, provides genuine parts with better and better services, and stands ready to serve customers in transit.”

With these efforts, THACO Dak Lak's sales now account for 40 per cent of new vehicle registrations in the province. The best-seller is light trucks, which account for 80-90 per cent of sales in the province. “Given this growth rate, in February 2017, the company planned to open the third showroom covering 24,000 square metres, which comprises a showroom, and a repair and warranty centre,” he said.

Endeavours to Bring THACO closer to customers
Knowing that a business strategy needs to be flexible enough to every situation, THACO and Thanh Trung Co. Ltd as well will tighten business policies applied to its agents in the coming time and always focus on important customer-centred orientations. THACO’s decision to upgrade Thanh Trung Showroom into a specialised commercial vehicle distribution and servicing showroom will be a turning point in increasing added value for customers and bringing THACO closer to consumers.

In addition to business, the philosophy of “having a kind heart with the society and having a vision with the nation” is the motive for Thanh Trung Co., Ltd to promote social security by carrying out a various practical activities such as granting VND100 million to charitable housing construction programmes dedicated to victims of Agent Orange in Dak Lak, providing reliefs to flood victims and annually funding local scholarship societies. “The country has just entered the year 2017 with new hopes. To put the province on par with other localities in terms of socioeconomic development, I myself hope that the local government will continue to promote more preferential policies on taxes and land rent so as to better support the business community to have more development opportunities in the coming time,” Tung concluded.

Han Luong


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