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Last updated: Friday, May 26, 2017

 

Branding Strategy Tied with Green Development

Posted: Saturday, April 08, 2017

In the framework of the National Brand Programme 2017, on the occasion of Vietnam Brand Day, April 20, the Secretariat for the National Brand Programme - the Vietnam Trade Promotion Agency (Vietrade) will host a workshop called “Branding Strategy tied with Green Development” on April 19 with the aim of developing Vietnamese brands towards green growth to create a sustainable green economy.
The workshop will focus on the following main contents: Global trends and paths for green growth and sustainable development; Green consumption trends; "Green Quality" - Soft weapons for branding victory; and Branding experience of green manufacturers.
 
Participants will include representatives of the Vietnam Trade Promotion Agency, specialists and representatives of enterprises; representatives from companies winning National Value Awards; local trade promotion agencies; associations; small and medium enterprises (SMEs), and the media.
 
The workshop will focus on the following main contents: Global trends and paths for green growth and sustainable development; Green consumption trends; "Green Quality" - Soft weapons for branding victory; and Branding experience of green manufacturers.
 
Participants will include representatives of the Vietnam Trade Promotion Agency, specialists and representatives of enterprises; representatives from companies winning National Value Awards; local trade promotion agencies; associations; small and medium enterprises (SMEs), and the media.
 
Ha Vu








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