Last updated: Monday, April 24, 2017
Bidrico Beverages - Exclusive Drinks for APEC 2017: Milestones of 25 Years Serving CustomersPosted: Saturday, April 15, 2017
In early 2017, Mr Nguyen Dang Hien and employees of Tan Quang Minh Manufacture & Trading Co., Ltd (Bidrico) honourably received the Third-class Labour Medal from the President of Vietnam for the achievements in technological investment, production, business, social charity and contributions to the cause of building socialism and defending the fatherland. This is a noble merit in recognition of tireless efforts of the Board of Directors and all Bidrico’s employees over 25 years of construction and development. This journey is not too long but enough for consumers to see Bidrico as an outstanding national brand. With its high-quality beverages, Bidrico has won the trust of Vietnamese and foreign consumers, and Bidrico purified water has been chosen as the official drink for APEC 2017. Sharing the joy with Bidrico, Vietnam Business Forum has a short conversation with General Director Nguyen Dang Hien. Anh Dao reports.
In 2017, Bidrico has been chosen as the main sponsor and the official drink for all the conferences of the Asia-Pacific Economic Cooperation (APEC) 2017? How did you feel when you handed a cheque of VND5 billion to APEC 2017 Organising Board?
When we handed it to APEC, we considered it a small but supportive contribution to the great event of the country, made the delivery of the APEC logistics more attentive, and elevated the image and position of Vietnam in the eyes of international guests attending APEC.
It can be seen that becoming the host of APEC 2017 will lift Vietnam's position in the region and in the world as well. Furthermore, APEC 2017 aims to create new momentum, nurture the future, promote development connectivity to boost economic and trade growth and cooperation in new fields. Actually, all of these goals are geared up towards the interests of farmers and businesses. That is why Bidrico thinks that its small contribution to APEC 2017 is not only a responsibility of a business to the country but also a great honour for us.
The only choice of Bidrico’s purified water as the official drink for APEC 2017 is a real hallmark of Bidrico on the development stage as well as an important step to lift Bidrico brand to the world class and go shoulder to shoulder with the world's leading beverage brands.
Trusted to be chosen as the official drink for high-level officials from 21 APEC member economies, Bidrico's purified water products must be superior in quality and safety?
The criteria, which the National Committee for APEC 2017 believes that Bidrico purified water will excellently serve and satisfy all high-ranking officials from 21 major economies of the world, are: Bidrico products carry pure-Vietnamese identity, Bidrico product quality meets the strictest standards of the United States and Japan; elegant and deluxe design.
Currently, Bidrico purified water is stored in three types of containers: 20-litre can for family, 0.35-litre PET bottle and 0.5-litre PET bottle. The 0.5-litre bottle has been chosen as the official drinking water for the APEC 2017 in Vietnam. With a brand affirmed throughout nearly 25 years of constant development and efforts for the health of Vietnamese consumers, the quality of Bidrico products is indeed somewhat certain. Specially, the Bidrico purified water is filtered through activated carbon to remove odours and through ion exchange systems to eliminate heavy metals such as iron, copper, lead, zinc, mercury, arsenic and manganese. The water continues to be filtered through an advanced filter (0.2 micron in size) system, sterilised by ultraviolet and treated with ozone through a reverse osmosis system powered by US technology. Water samples are tightly controlled and sample tests are conducted monthly according to standards imposed by food safety and hygiene authorities of Ho Chi Minh City.
Apart from the assurance of highest quality and safety, Bidrico also focuses on continuous improvements of packaging and design to make Bidrico purified water better, more convenient, more luxurious and safer. In particular, in 2016, Bidrico applied large-capacity auto-filling lines to enhance product quality and boost sales to meet the market demand. Innovation, technology and equipment have helped Bidrico improve product quality and draw more agents. The company now has nearly 1,000 agents and hundreds of thousands of families using Bidrico purified water in Ho Chi Minh City and neighbouring provinces.
During 25 years present in the market, Bidrico has never received any negative feedbacks from its customers. What strategy has Bidrico adopted since early days to have the today’s success? And, what is Bidrico’s vision for the coming time?
Right, we have never received a single negative feedback so far. Our today’s success comes from our long-term strategy from the very first days of establishment: Product quality, human resources strategy, distribution strategy and very different marketing strategy. In particular, Bidrico always puts product quality on top and conducts researches on best products for Vietnamese consumers based on economic development progress. In order to further enhance our high-quality products, we have always renovated machinery, equipment and technology to turn out products on par with giant domestic incumbents and to reach out the world market.
In addition to product quality, human resources are another key to make the name of Bidrico. The company’s employees are well-qualified. Bidrico's vision is to become a well-known beverage brand in the world. To achieve this, Bidrico must carefully and comprehensively prepare development strategy, management capacity, human resources and finance. Particularly, we will pay special attention to investing in modern machinery and technology, enhancing product quality, and ensuring the delivery of best products for consumers.
Moreover, we will focus on building trust and connectivity of Bidrico - manufacturer, consumers, partners and investors by ensuring transparency of information on raw materials, production processes, product quality, and development strategy. Without doubt, the strongest metal power of a company is the trust and support of consumers, partners and customers and this is also the most precious baggage of Bidrico to integrate and reach out the world market in the past 25 years.
2017 marked a milestone in the maturity of Tan Quang Minh Company on the rough path of beverage market which started 25 years ago. The company, with the Bidrico brand name, has attained proud achievements in product quality, evidenced by the sole choice of its purified water for APEC 2017. Bidrico products have been present in all 63 provinces and cities across Vietnam with thousands of agents and exported to over 20 countries in the world.
Bidrico products are always assured of the highest quality and food safety, toxic-free, preservative-free and lead-free. In addition to well-selected materials, the Bidrico production system has been upgraded with state-of-the-art technology and production lines to ensure quality standards. The products are also assured of strict compliance with environmental protection standards.
Bidrico's products have been certified with international standards such as ISO 9001:2008, HALAL, HACCP and FDA, FCE and SID (US standards). These certifications are also vivid evidences to Bidrico’s commitments to the highest quality. This also means that Bidrico has met export standards to Asia, Europe, America and Islamic countries.
After 25 years of consistently pursuing quality policy, Bidrico is proud to be the owner of a collection of prestigious national and international quality awards, highlighted by International Star for Leadership in Quality Award in the Gold Category in Paris - France in 2011, Century International Platinum Quality Era Award in Switzerland in 2012, International Quality Crown Award in the Diamond Category in London, the UK and the International Quality Summit Award in the Diamond Category in New York, the US in 2014, the ASEAN Famous Brand & ASEAN Typical Business Award and the Vietnam High Quality Goods Title in 16 consecutive years (2002 - 2016) and Vietnam Strong Brand Award in 11 consecutive years.
After 25 years of dedication, Mr Nguyen Dang Hien has added to his glory profile the Third-class Labour Order awarded by the President of the Republic of Vietnam for his outstanding achievements in production and business activities and his charity and social welfare contributions to the cause of community development.