Last updated: Monday, April 24, 2017
Saigontourist Steadfast to “Technology - Brand - Sustainability” StrategyPosted: Monday, April 17, 2017
The Vietnam tourism industry has been contributing to local economic restructuring and exportation; preserving and promoting cultural and natural heritage values; creating more jobs and improving people's lives; speeding up international integration and popularising the country and people. Vietnam Business Forum has an exclusive interview with Mr Tran Hung Viet, General Director of Saigontourist Holding Company. Van Luong reports.
With humanity-rich business operations, what Saigontourist has contributed to the cause of socioeconomic development is noteworthy and praiseworthy. Could you please introduce the core values leading to your success?
Saigontourist’s core values are “Prestige of a leading tourism and hotel brand in Vietnam and the region; a long-standing cultural foundation imbued with national identity; diverse, standard and exclusive product and service system; and hospitality and professionalism, responsibility, dedication to satisfying diverse, high-grade needs of customers.”
In our operation, we are steadfast to our vision, mission and core values. But, we will also be flexible with actual market developments and our changes in corporate restructuring process. The business philosophy of Saigontourist is, in addition to creating profit for owner / company, it also aims to benefit employees, customers, and the community. And, our business motto is fair competition for all economic sectors.
Based on the outstanding successes, what are Saigontourist’s objectives and directions in the coming time?
With profound experience and insight about the tourism industry of Vietnam, what do you think about the current tourism industry?
Given the importance of tourism, on January 16, 2017, the Politburo issued Resolution 08 on developing tourism into a key economic sector. In this resolution, the Politburo also clearly pointed out potential, advantages, disadvantages, weaknesses and causes and directed comprehensive tasks and solutions to the whole sector. I personally think that Resolution 08 is a key facilitator for tourism development in Vietnam in the future.
What we are concerned most about in our country’s tourism development is increasing its competitive advantages over other countries in the region. More than ever, our tourism industry needs a shift, both in thinking and action, with the goal of increasing international competition, not just competition among businesses, among provinces and cities across the nation, and among regions. By 2020, the Vietnamese tourism industry will affirm its pivotal position in comprehensive integrating economy of the ASEAN Economic Community, have ASEAN standard tourism quality, reach Top 4 ASEAN country by tourism competition and development index, and after 2020 climb to Top 3 ASEAN.