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Last updated: Wednesday, May 23, 2018


Taste New Zealand launches quality products on Lazada Vietnam

Posted: Friday, May 05, 2017

More than 70 New Zealand products have been available from May 3 on Lazada Vietnam. The launch of such a large range is helping Vietnamese consumers to find healthy and safe products ranging from food and beverages to skincare.

Quality milk products from Anlene and Meadow Fresh, naturally harvested green shell mussels from Pure New Zealand, and natural skincare brand Trilogy are amongst the range of products launched online to meet the needs of Vietnamese households.

“We recognise that Vietnamese consumers are not only looking for quality products, but are also very sensitive to product origins. They are looking for products that they can trust and that come from a clean environment. New Zealand is a leader in food safety and product traceability and is a trusted supplier of high quality and safe food to consumers in more than 100 countries”, says Karlene Davis, New Zealand’s Consul General and Trade Commissioner to Vietnam.

In 2016, Vietnam hit 52% Internet penetration. With demographic shifts and evolving consumer behaviour, the e-commerce market is set for growth – with projection to reach US$7.5 billion by 2019.

This online launch will make quality products from New Zealand’s sustainable and pristine environment truly accessible across Vietnam.

New Zealand has a long trading history with Viet Nam, and last year New Zealand exported $249m worth of products here, with milk powder, butter and dairy spreads the top exports.

Also available online on Taste New Zealand on Lazada are premium products such as delicious Manuka honey, natural peanut butter, organic milk powder, goat milk, and tasty beef jerky.

Look out for New Zealand products available for purchase online from 3rd May 2017 onwards at


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