Fairs & Exhibitions

Last updated: Wednesday, April 24, 2019


European Art of Living Eexhibition - The First Concept European Luxury Exhibition in Vietnam

Posted: Wednesday, June 21, 2017

Eurosphere – European Art of Living exhibition showcased high-end European products from fashion & accessories, gourmet food & beverages, perfumery & cosmetics, interior design and automotive at the Gem Centre, Ho Chi Minh City. More than 80 participating European brands secured many business meetings with potential local partners who are large importers, distributors, retailers, hospitality specialists, interior décor designers, fashion designers and policy makers looking to distribute and expand their products in this lucrative high potential market. Within the exhibition, a dedicated area was reserved for 5 “European Success Stories” that celebrate European entrepreneurs successfully establishing businesses in Vietnam. Moreover, visitors will get to see “European Young Designers” who bring their youthful ingenuity and creativity from Europe to the hungry Vietnamese market.

The highlights of EuroSphere included the presentation of the EU delegation to Vietnam about the recently signed EU-Vietnam Free Trade Agreement as well as conferences by Mr Donald Potard, Chairman of fashion department of Paris College of the Art regarding fashion and luxury industry. Additionally, besides focusing on Vietnam market, EuroSphere also welcomed speakers from Eurocham Myanmar, EU-Indonesia Business Network, Eurocham Cambodia and EU-Philippines Business Network to discuss potential to expand regionally from Vietnam.

Donald Potard giving a speech about good and bad practice in the fashion industry for Today & Tomorrow

Besides the 2-day exhibition, EuroSphere’s side events included an exclusive Gala dinner at the Reverie Saigon Hotel with the menu being prepared by executive chef Philippe Joannès, who achieved title ‘Best French Craftman 2000’ in Meilleurs Ouvriers de France. During the Gala dinner, a fashion show was organised by the Vietnam International Fashion Week and BeU Model Management with the participation of Thuy Design House, Metiseko, Eric Raisina, Armani Exchange and Liu-Jo.

EuroSphere is organised by the EU-Vietnam Business Network (EVBN) with the support of the EU delegation to Vietnam, Ministry of Foreign Affairs, Ministry of Industry and Trade. The first concept European luxury exhibition was staged in Ho Chi Minh City from 16 to 17 June, 2017.
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Nguyen Viet Hung

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