Last updated: Tuesday, February 19, 2019


DAWU Corporation: Towards a Strong Brand Position

Posted: Friday, August 04, 2017

Seeing the rising demand for tapioca in Vietnam and the world, DAWU Corporation brought into operation five member tapioca production companies in Vietnam to unlock potential in this lucrative market and expand into the world.

Consistently increasing added value for cassava
DAWU is a multi-business corporation with 20 years of experience in manufacturing and processing tapioca and modified tapioca. Mr. Vu Van Thieu, President of DAWU Corporation, said tapioca is a fine white powdered starch extracted from fresh cassava. In nature, tapioca is the most important source of energy for animals and humans. According to statistical data, tapioca today has more than 4,000 applications and its composition and properties are similar to those of potato starch. However, it is much cheaper than potato starch and corn starch. With advantages in properties and price, the demand for cassava starch is on the rise.

To meet the huge market demand, DAWU has operated five member tapioca production companies: Truong Hung Co., Ltd, Truong Thinh Co., Ltd., Viet Ma Co., Ltd, Wusons Manufacturing Trading Co., Ltd and Nuoc Trong Joint Stock Company. After a long period of continuous technological development, these units are now rated the best tapioca producers in Vietnam, powered by cutting-edge technological systems imported from Germany and the Netherlands to reduce energy consumption, ensure environmental protection and enhance human health. Its production facilities are capable of turning out 300 tonnes of tapioca, 120 tonnes of modified tapioca and 100 tonnes of tapioca residues a day, and all are operated according to ISO 9001:2008 quality management standards. Being superior in quality, good for human health, DAWU tapioca products not only dominate the domestic market, but are also exported to many countries such as South Korea, the United Kingdom, Japan. China, Indonesia, the Philippines, Australia and Singapore. Its annual revenue has exceeded US$100 million and is expected to top US$300 million soon.

However, DAWU Corporation also faced numerous hardships on general market demand. Although cassava is considered a poverty-ending crop in Tay Ninh province, farmers use traditional cultivating methods which are proven not to bring maximum productivity. Seeing domestic and global market demand, DAWU Corporation has boldly invested heavily in technology and product diversification (modified post-tapioca) to increase the added value of cassava. Further explaining this strategic direction, Mr. Thieu added that modified tapioca is widely applied to mould engineering, paper, adhesive, food processing, pharmaceutical and other industries, thus the consumption market is very stable. To tap this fertile market, DAWU Corporation actively raised its operating capacity of five tapioca plants with a daily capacity of 300 tonnes of modified tapioca. In particular, the firm has invested in German technology-powered production lines to manufacture chemically modified tapioca (made by Truong Hung Co., Ltd) and physically modified tapioca (Truong Thinh Co., Ltd).

Nevertheless, as this is a relatively new sector and it lacks information about global and domestic market demand, DAWU Corporation faces difficulty in seeking customers and expanding markets.

Towards a multi-business conglomerate
In addition to business, DAWU Corporation is active in social security activities in Tay Ninh province through many practical activities such as building houses for people with recognised sacrifice to the nation and for the poor, financing study encouragement funds, presenting gifts to people with recognised sacrifice to the nation and for the poor, and supporting new countryside construction, among others. Furthermore, the group hybridises new crop varieties suitable for national conditions in Vietnam to help farmers raise their incomes and improve their livelihoods. With many practical contributions to socioeconomic development of Tay Ninh province in particular and the whole country in general, DAWU Corporation was honoured to receive the Third-class Labour Order from the President of Vietnam, the Certificate of Merit from the Prime Minister, and Certificates of Merit from the Tay Ninh Provincial People’s Committee and the Binh Phuoc Provincial People’s Committee.

Taking product quality as a guideline for every action, DAWU Corporation always strives to build and achieve best product quality standards, ensure food hygiene and safety, and satisfy market demand and consumer tastes. Additionally, the firm, at all times, focuses investment on human development strategies, creates an equal working environment for employees, and encourages employees to improve their skills, creativity and workmanship to master cutting edge technologies.
With its specific strategic orientations in each development stage and its corporate culture of “Solidarity - Honesty - Responsibility - Progressiveness - Dedication - Purity”, DAWU Corporation is fully confident to set up a strong brand and diverse business operations based on the core of agriculture. “With the goal of boosting high-tech applications to agriculture, we want to build a strong brand that spurs our diversification strategy to maximise profitability and brings most benefit to shareholders, partners and customers,” Mr. Thieu stressed.

Hoàng Lâm

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