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Dinh Vu


Last updated: Wednesday, May 23, 2018


Weighing Strategy to Draw Indian Tourists

Posted: Wednesday, August 23, 2017

More Indian people are travelling abroad and tend to spend more during their tours, making India a potential inbound market for other countries, including Vietnam. Statistics from the Vietnam National Administration of Tourism (VNAT) showed that the number of Indian tourists to Vietnam is on the rise, and this calls for Vietnam to have a good strategy to attract Indian tourists.

With more than 1.3 billion people, the economy on the fast-moving track and better living standards, more Indian people opt to travel abroad. According to the Indian Ministry of Tourism, India had about 4.4 million people travelling abroad in 2000, nearly 15 million in 2013 and expected 50 million in 2020. In particular, Indian travellers tend to spend more abroad by residing in high-class hotels and go shopping. At present, Indian tourists spend about US$13 billion on overseas tourism, expected to jump to US$91 billion by 2030, making India one of the potential inbound markets for many countries, including Vietnam.

Data from the Vietnam National Administration of Tourism (VNAT) showed that about 33,000 Indian visitors came to Vietnam in 2010, and arrivals soared to 85,000 in 2016, an increase of 30 per cent over 2015. With this remarkable growth, Indian tourists are increasingly attracted to explore the spectacular natural scenery and rich cultural identity of Vietnam. Nevertheless, this figure is still incommensurate with the tourism potential of the two countries, when Indian tourist arrivals to Vietnam accounted for only 3 per cent of the total 2 million Indian visits to ASEAN.

VNAT Deputy General Director Nguyen Thi Thanh Huong said, “Vietnam-India tourism cooperation has developed strongly in the past years. The Vietnamese tourism industry has launched many promotion activities in this market with various forms, attended many tourism fairs, hosted famtrips for the press, travel agents and tour operators.”

In 2016, the tourism industry of Vietnam held many tourism promotion programmes in New Delhi and many other cities in India. The Embassy of Vietnam delivered welcome messages, facilitated Indian tourists to visit Vietnam, introduced outstanding tourism products, destinations and images of the country and people of Vietnam.

Specially, Vietnam set up a visa issuing office in Bhubaneswar. In addition, instead of transiting through Bangkok, Singapore or Kuala Lumpur to reach Vietnam at higher costs as earlier, many direct flights now operated by Vietnam Airlines, Jet Airways and Air India make travelling more convenient and more economical.

Mr Pham Tien Dung, General Secretary of the Hanoi UNESCO Travel Club and Director of Goldentours Company, said that more strongly boost the growth of Indian tourists to Vietnam, the tourism sector needs to have a consistent strategy. It particularly needs to increase online and offline marketing to make Indian tourists understand more about the charm and friendliness of Vietnamese destinations.

In addition to strengthening promotions and facilitating tourists, the tourism industry in particular and Vietnamese authorities in general should promote and regularly exchange special cooperation in activities directly and indirectly relating to tourism.

Giang Tu

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