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Dinh Vu


Last updated: Monday, September 24, 2018


Central Coast - Highlands Tourism Strengthening Cooperation for Development

Posted: Thursday, October 05, 2017

With a long coastline, various terrains and rich ecosystems, the Central Coast and the Central Highlands have great potential for tourism development. However, poor coordination among localities and autonomous approaches have, in practice, led to overall underperforming development.

Enormous but disunited tourism potential
Deputy Prime Minister Vuong Dinh Hue said at the Central Region Economic Forum held on September 25 that the central region economy in general and the central region tourism in particular have a lot of strengths and advantages but they are just individual, not collected for form a larger force. “I hope that this reality will be over from now,” he said.

The central region of Vietnam has a long coast with many gorgeous beaches such as Sam Son, Cua Lo, Thien Cam, Lang Co, My Khe, Cua Dai, Quy Nhon, Nha Trang and Mui Ne; wonderful scenery; individual cultural traditions; historical relics; and hospitable and enthusiastic people. These are valuable resources for the region to develop tourism. In recent years, tourism in some localities in the region has made great strides and contributed positively to socioeconomic development. However, the overall tourism development does not match regional potential and expectations.

Dr Tran Dinh Thien, Director of the Vietnam Institute of Economics, said, “Tourism potential of the Central Coast and the Central Highlands is still huge but largely untapped. Many grounds for sustainable development and high-grade orientation have been eroded. In addition, the lack of strategic orientation, insufficient awareness of tourism strengths and disconcerted development are also heavy drags.

Strengthening connectivity and coordination for mutual development
In recent years, some central provinces and cities have increased tourism investment, developed their advantages, unlocked potential and joined forces together to achieve more positive results. The cooperation in tourism promotion has made a great contribution to tourism branding. The cooperation of Hue, Da Nang and Quang Nam is an example.

This combination has created new and quality tourist products. The variety of products provides more choices for tourists and helps travel firms to invest in making distinctive and advantageous products for each locality more easily.

The handshake in tourism development between the three localities has become important links to promote tourism development in the central region. According to Da Nang Tourism Department, the cooperation has enabled the city to exchange information, provide information on State tourism management, support organisations and individuals engaged in tourism, assist visitors to the locality, and participate in tourism promotion programmes.

Mr Le Huu Minh, Deputy Director of Thua Thien Hue Tourism Department, said, “Since this development strategy was created, tourism performances of the three localities have seen remarkable changes, evidenced by a strong growth of tourists. Previously, only 15 per cent of tourists travelled between the three localities but the rate is over 30 per cent now.”

Mr Ho Tan Cuong, Deputy Director of Quang Nam Tourism Department, affirmed, “Tourism promotion cooperation has helped each province reduce significant investment funds while increasing operational efficiency.”

In addition, local connectivity will help attract more investors, enhance international advertising scale, and raise the quality of tourists visiting Vietnam. Furthermore, this is a way to create a collective tourism brand via various items like as logo, catalogue and website. This will in turn make promotions and advertisements easier and better.

In spite of making some achievements in this cooperation model, tourism products remain monotonous. Thus, to create better products and services for tourists based on local existing potential, it is necessary to foster connectivity.

The remaining central provinces and cities should create their own cooperation bonds, as Quang Nam, Thua Thien Hue and Da Nang have done, and address existing limitations to develop tourism into a key economic sector of the entire region to match its existing potential, as well as expectations of the State and the Party.

Giang Tu

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