Last updated: Thursday, April 18, 2019


Itinerary through Former Vietnamese Capitals

Posted: Monday, January 08, 2018

The Hanoi Department of Tourism hosted a famtrip called “Itinerary through former Vietnamese capitals” from December 11 to December 16, 2017. This was the first time that a famtrip with a workshop on this topic was held for more than 30 companies across the country. The itinerary was appreciated by destinations, authorities, the press and travel companies for its professionalism.

The “Itinerary through former Vietnamese capitals” famtrip explored unique historical and cultural values of former capitals of Vietnam such as Phuong Hoang Trung Do (Nghe An), Ho Dynasty Citadel, Lam Kinh (Thanh Hoa), Hoa Lu (Ninh Binh), Hung Temple (Phu Tho) and Thang Long Citadel (Hanoi).

This was a historical cultural tour with destinations in provinces well-known for tourism strengths like Ninh Binh and Phu Tho where there are many UNESCO-recognised heritages. However, not based on ecological, maritime and spiritual tourism approaches, the itinerary was created to diversify and improve tourism product quality, form a culturally and historically linked product, and promote local tourism development.

This famtrip was well-invested and well-prepared in the seminal stage (initiated by former Deputy Director of Hanoi Department of Tourism Mai Tien Dung, chairman of Thang Long Tourism University and executed by later department leaders). A famtrip has a close partnership of authorities and businesses based on true aspirations of both parties. Journeys through destinations are prepared in two straight months, from the reception stage. Agenda must be well arranged to enable members to sightsee the landscape and exchange with local tourism authorities and travel firms.

Famtrip not only surveys hotels, hotels, traffic, transportation, sanitation, ports and tourism products but also provides an opportunity to directly exchange opinions with travel companies and tourism authorities in five provinces which used to be Vietnamese capitals.

Dang Huong Giang, Deputy Director of the Hanoi Department of Tourism, said, “We aim to research and create an outstanding cultural and historical product with a specific message and goal based on surveys and opinions of tourism authorities and travel firms which sell compete tourism products. As soon as good products are available, it is important to research on how to reach right customers and how to communicate sales and convince customers effectively.”

For that reason, the itinerary was shaped by studies, surveys and product development. It was believed to be a catalyst for northern central tourism in low times. Key target customers are inbound foreign tourists, particularly those from France and Japan.

The first and foremost is tour product quality. Although destinations in the journey are very attractive, it remains a specific product which is very picky. Hence, it is suggested that a variety of commercial products should be added to make the product more elegant and attractive. Some localities such as Nghe An and Thanh Hoa lack core products, support services (souvenirs, historical products and local cultures) and they thus need to be added to diversify product lines.

Mr Hung Cuong, Deputy Director of Hoang Son International Joint Stock Company based in Nghe An province, each destination should have other services such as specialties, cultures and arts - important factors to attract foreign tourists in the low season. Obviously, products which are good for inbound tourists are also good for domestic travellers. Culinary cultures and specialties should be better cared to increase conviction and experience for visitors.

In addition, it is necessary to improve sanitation areas, ease vehicle-prohibited time for travel companies to Hanoi, and add quality accommodation to meet the increasing demand of tourists.

In addition, to have an effective tour, each and every destination should be separated into short-term sightseeing tours enabling visitors to have more choices, said Mr Tran Minh Duc, Deputy Director of Long Phu Tourism Company based in Nha Trang City.

In particular, tour guides play an important role in leading and conveying product messages to make products more attractive. Deputy Director Hung Cuong stressed on the quality of tour guides to better serve visitors. Furthermore, destinations need to more reference information to help visitors have better knowledge of destinations.

It is hoped that “Itinerary through former Vietnamese capitals” famtrip will become a true marketing product, starting from product investment research to effective output, to create new conditions and ways of organising famtrip and generating well-branded tourism products to enhance the performance of Hanoi tourism in particular and the tourism industry of Vietnam in general.

Thu Huyen

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