Last updated: Tuesday, February 19, 2019


Zhejiang - China: Key Market of Vietnam Tourism

Posted: Thursday, April 26, 2018

With more than 2.5 million outbound tourists in 2017, with 500,000 bound to Vietnam, Zhejiang is currently the largest tourist market of Vietnam in China and is also among key tourism markets for the Vietnamese outbound tourism industry.

Speaking at the Vietnam Tourism Roadshow in Zhejiang, General Director Nguyen Van Tuan of the Vietnam National Administration of Tourism (VNAT) affirmed that China is the biggest tourist market of Vietnam and hoped to cooperate with the Zhejiang Tourism Bureau and its tourism businesses to further increase tourist arrivals for both sides.

In reply, Mr Xu Peng, Deputy Director of the Zhejiang Provincial Tourism Bureau, said, Vietnam is an impressive destination for Zhejiang people in recent years because of its picturesque natural landscapes and cultural identity with many world heritages, which are very attractive to Chinese tourists, especially young people.

Vietnam is famous for its spectacular natural landscapes like Ha Long Bay, which was recognised by the UNESCO as the World Natural Wonder, and many world natural heritages such as the Phong Nha - Ke Bang National Park, the Imperial Citadel of Thang Long, the Citadel of the Ho Dynasty, the Hue Imperial City, Hoi An Ancient Town, My Son Tower Temple Complex, and Trang An Scenic Landscape Complex. The S-shaped state is also home to 54 ethnic groups living in harmony with each other in their own distinct cultural identities which shape a rich, distinctive and extremely attractive culture. Furthermore, Vietnam is also known as the “paradise of foods” where thousands of ethnically unique dishes and hundreds of street foods that are very appealing to international tourists. On the other hand, a peaceful territory and friendly and hospitable people make Vietnam among the safest countries with the cheapest travel cost in the world. For that reason, Vietnam has deservedly become an ideal destination for international tourists, including Chinese tourists.

Of more than 4 million Chinese tourists coming to Vietnam in 2017, up to 500,000 visitors departed from Zhejiang, making it the Chinese province with the biggest number of tourists to Vietnam in a year. Besides the crowd effect, cultural, culinary and customs similarities as well as a big trade value between the Vietnamese and Zhejiang create a strong pull. Moreover, it takes only about 5 hours to fly from Zhejiang to Ho Chi Minh City or Noi Bai with many budget direct flights. Simple visa application procedures for Chinese tourists are also a plus point for Vietnam tourism.

Lin Yun, a traveller from Zhejiang province, said, “Vietnam has many scenic spots while costs are low, particularly affordable for students. A group of my friends came here and they were very happy with their trip. So, we decided to come to Vietnam during this holiday.”

What’s more, Vietnam is the largest trading partner of Zhejiang province in Southeast Asia and the most desirable investment destination for the province’s companies. Zhejiang-based companies invested US$1.68 billion in 186 projects in Vietnam as of 2016. This is another reason for Zhejiang people to know and love Vietnam and its people more.

With nearly 60 million people, Zhejiang is one of the fastest-growing economies in China. In 2017, about 2.5 million of Zhejiang people went travelling, with 20 per cent going to Vietnam with a majority choosing high-grade resorts in Da Nang , Binh Dinh, Phu Quoc, Ha Noi, Ha Long and Ninh Binh. Travelling overseas is becoming a trend in Zhejiang and likely to expand more strongly in the future. Therefore, the Vietnamese tourism sector should take advantage of this factor to work out specific plans to attract more visitors from this potential locality.

Ms Thai Thu Duong, Deputy Director of Far East Pearl Tourism Company, said, “Tourists from Zhejiang, China often choose more beach tours than discovery and experience. They have great demand for shopping and spending, especially in trade centres and for luxury goods. Therefore, many destinations such as Nha Trang - Khanh Hoa and Hoi An - Quang Nam often attract Chinese visitors. It is also important to diversify tourism products as well as leisure services to draw them back to Vietnam.”

It can be seen that, with a large population and outbound travel interests of its people, Zhejiang is among key tourism markets for Vietnam in the coming time.

Giang Tu

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