Last updated: Monday, April 22, 2019


“Nha Trang - Colors of the Sea” Tourism Year

Posted: Tuesday, January 22, 2019

Themed “Nha Trang - Colors of the Sea”, the opening ceremony of the National Tourism Year 2019 was held on the evening of December 31, 2018, to open a series of attractive tourist activities. This is an opportunity but also a challenge for the tourism sector of Nha Trang City, Khanh Hoa province.

Great opportunity for tourism introduction and promotion
Responding to the National Tourism Year 2019, Nha Trang - Khanh Hoa will host hundreds of events, starting with the Announcing Ceremony of the National Tourism Year 2019 launched in late 2018, followed by other outstanding activities like Miss Universe 2019, KN International Golf Championship and Hong Kong - Nha Trang Yacht Race. These activities will be divided into three groups, including: 13 launched by the Ministry of Culture, Sports and Tourism in coordination with other ministries and central bodies, 61 organized by Khanh Hoa province and 35 hosted by other provinces and cities throughout the country.

Notably, the suggested theme “Colors of the Sea” generalizes the common feature of tourism in central coastal provinces, featured by Khanh Hoa, Da Nang and regional provinces which have beautiful beaches, unique and distinctive cultures to leave strong impressions on tourists.

Mr. Tran Son Hai, Vice Chairman of Khanh Hoa Provincial People’s Committee, said: “The National Tourism Year 2019 will be combined with Nha Trang - Khanh Hoa Sea Festival, a biennial activity organized by Khanh Hoa aimed to promote maritime tourism potential, the beauty of Nha Trang Bay and the long-standing cultural tradition of frankincense-producers. The combination of these two events will help form the National Tourism Year 2019 typical of Nha Trang - Khanh Hoa. For Khanh Hoa, this is a chance for the beauty of Nha Trang Bay and Khanh Hoa sea and islands to be reintroduced to the whole country and all visitors.”

In the past few years, with outstanding advantages, right direction and effective advertisement, the tourism sector of Khanh Hoa province has always maintained a high growth rate. In just five years, tourist arrivals to Khanh Hoa have grown exponentially, from 2.3 million in 2012 to 5.5 million in 2017. In the first 10 months of 2018, tourist arrivals reached 5.4 million, including 2.33 million international visitors.

Mr. Tran Son Hai added that “With this series of activities, the organizers hope that, in 2019, Khanh Hoa tourism will achieve the goal of more than seven million tourists, including more than three million international visitors. In addition, we also aim to welcome more than eight million visitors in 2020 and 16 million visitors in 2030, of which international travelers will account for 50%.”

Careful preparations
Activities within the framework of the National Tourism Year 2019 are not only invested much in budget and human resources, but also caught the attention of all-level leadership and enthusiastic response of local people. In addition, service providers in general and tourism workers in particular expect to create a strong boost to develop tourism in the central coastal provinces, including Khanh Hoa, in the coming time. Nevertheless, to make these activities effective, tourism authorities and companies need to have meticulous preparations and, above all, coordination and support from all stakeholders such as infrastructure, accommodation and transportation systems.

Mr. Tran Viet Trung, Director of Khanh Hoa Tourism Department, said, “The province has more than 40,000 hotel rooms and hotel services have been expanded to Ninh Hoa and Cam Lam areas, thus, full room occupancy is no longer a worry caused by quick profit-seeking speculations. At the same time, the Provincial People’s Committee also issued a directive to guide local authorities to coordinate and request hotels to charge at quoted and registered prices. The Department of Public Security and the Department of Tourism have public hotlines to receive and handle petitions from tourists.”

Moreover, with such a series of attractive activities, Khanh Hoa needs well-prepared plans to meet the travel, leisure, sightseeing, food and shopping needs of visitors.

Accordingly, in addition to increasing room availability, improving room quality and value-added services such as swimming pools, gyms and spas also need to be improved. How to travel in every trip is also very important. Therefore, besides group traveling, other mobility services such as day-to-day car rental, short-distance moving vehicles and city-visiting cars should also be expanded to meet tourists’ increasing demands.
Moreover, according to travel businesses, the tourism industry of Khanh Hoa province needs to build more diversified tourism products, integrate attractive shopping and entertainment places to stimulate travelers’ demands.

Together with tourism activities, Nha Trang in particular and central coastal provinces in general need to work out a sustainable tourism plan to ensure economic performance, environmental protection and national cultural identity preservation.

Needless to say, attractive activities within the framework of the National Tourism Year 2019 have opened opportunities for coastal provinces, especially Khanh Hoa, to introduce and promote tourism to boost economic development and improve local living conditions. This is also a challenge for authorities and tourism workers to make these activities attractive and effective.

Thu Huyen

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