Last updated: Monday, March 25, 2019


Tan A Dai Thanh Taps Local Economic Potential to Advance Globally

Posted: Thursday, February 21, 2019

Tan A Dai Thanh Group is a leading manufacturer and supplier of total water solutions in Vietnam, with 19 member companies and 13 high-tech factories in Vietnam, one factory in Laos, 196 affiliated branches, and 30,000 points of sale with total assets of up to VND8 trillion. Besides, the group is moving ahead to utilize economic potential in developed provinces, including Nghe An province - an economic cradle.

Investing in Nghe An to tap available resources and development potential
In 2016 - 2018, Nghe An attracted 370 projects with a total registered investment of over VND54.7 trillion (US$2.4 billion) and secured a high ranking in the Provincial Competitiveness Index (PCI). With a diverse range of industries and fields, the province is a favored destination for domestic and foreign investors to do business.

Tan A Dai Thanh is one of a few Vietnamese enterprises with a large investment in Nghe An. Not only manufacturing and trading core products such as stainless steel water tanks, water heaters, solar water heaters and water purifiers, the group is currently investing in other business areas to unlock local development potential such as real estate and resort. With the aim of diversifying and expanding operating fields and studying and assessing cooperation opportunities, in 2019, the group will continue conduct feasibility studies on other real estate projects (resorts and houses) to consider construction investment in 2020.

In its development strategy, to expand in business fields and scale, Tan A Dai Thanh Group deployed Tan A Nghe An factory covering 20,000 square meters. The facility has operated very well since 2012, with key products being stainless steel water tanks (recognized as the best-selling water tanks in Vietnam with 800,000 products a year by the World Record Alliance, the Vietnam Central Record-setters Association and the Vietnam Record Society) and RO water purifiers with 150,000 products a year.

"Nghe An - the largest province in Vietnam - is an international trade hub, an industrial, tourism, trade and seaport center. It has huge potential for tourism development such as many beautiful beaches with white sand, clear water, moderate salinity and fresh environment. Its convenient transportation system helps exchange goods and economic development with neighboring provinces as well as countries in the region. Therefore, this will be a potential business environment for Tan A Dai Thanh Group to expand business development,” said CEO Nguyen Duy Chinh.

In 2018, Tan A Dai Thanh Group officially stepped into vacation property when it acquired 88% of stake in Bai Lu Investment and Trading Joint Stock Company for more than VND4 trillion (US$174 million) to control, upgrade and expand the resort with all modern amenities.

To build a high-class recreational resort and model residence, the current Bai Lu Project will be upgraded, constructed and expanded with all modern tourism services and facilities, including 5-star hotel and international conference center, marina, saltwater swimming pools, water park, and coastal villas, shophouses; folk resort in miniature, hilly condotel, festival and event area, wildlife rescue and care center.

In addition, Tan A Dai Thanh Group has always focused on and cared for social activities to bring a better life to local people with a series of meaningful community programs like donating 30 plastic water containers and VND50 million to people in Ky Son, Que Phong, Que Chau and Tuong Duong districts of Nghe An province, sponsoring VND1 billion for offshore fishermen under the “Celebrating the World Ocean Day and the Vietnamese Sea - Island Week” Program organized by the Ministry of Natural Resources and Environment.

To have the opportunity to invest in Nghe An province, Tan A Dai Thanh Group also received special support from Nghe An Provincial People's Committee to get investment licenses, clear business site and obtain land-use rights certificate, helping it start its investment in the province at the earliest.

With the outstanding business results in Nghe An, strongly investing in the province to expand the scale and diversity of sectors is moving in line with its development strategy as it wants to advance globally.

Diversifying to go global
In 2019, Tan A Company and Dai Thanh Company - co-owners of Tan A Dai Thanh brand - will merge into one and operating with effective, controllable international standards to realize the target of reaching VND10 trillion of revenue a year by 2020 to further affirm the No. 1 position in Vietnam on the product and service ecosystem of total water source solutions, the first steps to build a world-class brand.

“In early 2019, Tan A Dai Thanh Group had many export orders to international markets. This proves that the group’s products and brands have affirmed their position not only in the country but also in the world. The group will continue to research and lead in scientific and technological application, cooperate with strategic partners, constantly improve and update market information to raise product quality with optimal costs, continuously introduce useful, environment-friendly products, sharpen competitive advantages and enhance life quality,” said CEO Nguyen Duy Chinh.

Especially in 2019, the group expects to export products worth US$2 million to at least five countries. It will constantly raise its brand image to domestic and foreign partners.

To secure its No. 1 market share in Vietnam and reach out to the world, Tan A Dai Thanh Group will continue to invest in many business domains, diversify operating fields and products to become a top investor in the country, increase its economic value in particular and the national development in general. The group will continue to diversify products, and create competitive advantages in the domestic and international markets.


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