Last updated: Friday, March 22, 2019


Cognex Ready to Address Strong Manufacturing Demand in ASEAN

Posted: Thursday, February 21, 2019

Answering strong demand within the industry in ASEAN, Cognex Corporation, the world's leading supplier of industrial barcode readers and machine vision, on February 18 officially moved into a larger office in Singapore to cater to its growing presence in ASEAN.

The expansion in Singapore comes on the back of the company launching its first local office in Vietnam in 2017, and will provide a strong base for Cognex to consolidate and coordinate the company’s efforts as it looks to tap into the huge potential of the burgeoning manufacturing industry in ASEAN, specifically Indonesia, Thailand, and Vietnam.

“Cognex is primed to help transform traditional factories into smart, adaptable and cost-effective manufacturing operations. By infusing our leading machine vision technologies with artificial intelligence capabilities for factory automation, we hope to further support the region’s economic push towards achieving Industry 4.0,” said Eric Moon, Vice President of Asia Sales & Head of Asia. “The renewal and expansion of our Singapore office will serve as our hub for the ASEAN markets, as we seek to expand and better support our regional customers across the various verticals.”

Emerging markets across the region are experiencing an increase in demand of manufacturing activities, contributing to steady growth of the overall economy. According to a manufacturing production index compiled by the Japan Center for Economic Research, there will be a 6.2% year-on-year growth for key markets across Southeast Asia.

Vietnam is an emerging, dynamic market and still very potential for investment journey of foreign manufacturing investors, specially from Japan, Korea, China, and others, noted Eric Moon. There are more and more new, large-scale factories set up in Vietnam such as Samsung, LG, Foxconn and many automotive factories which will make Vietnam become an exciting market in ASEAN and in the world, he remarked.

With professional team of experts who have better understanding of the local business culture, Cognex is confident to meet all demands of both local and foreign-invested factories in Vietnam and focuses on serving more big corporations and groups such as Vinfast, Vinamilk, TH Truemilk, Samsung, LG, Foxconn, and many others, said Wayne Goh, Cognex Head of ASEAN, New Zealand and Australia.

By introducing Cognex’s cutting-edge machine vision technologies across ASEAN industries, the company will be able to help businesses lower the cost of production in their factories and manufacturing plants. Through error proofing assembly lines, acquiring real-time data to analyse manufacturing performance, and operating with complex robotic capabilities, Cognex is able to significantly empower and assist future growth in the manufacturing industries across these countries.

Cognex Corporation designs, develops, manufactures, and markets a range of products that incorporate sophisticated machine vision technology that gives them the ability to "see." Cognex products include barcode readers, machine vision sensors, and machine vision systems that are used in factories, warehouses, and distribution centers around the world to guide, gauge, inspect, identify, and assure the quality of items during the manufacturing and distribution process.

Cognex is the world's leader in the machine vision industry, having shipped more than 1 million vision-based products, representing over $4 billion in cumulative revenue, since the company's founding in 1981. Headquartered in Natick, Massachusetts, USA, Cognex has regional offices and distributors located throughout the Americas, Europe, and Asia.

Nam Pham

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