Vina Acecook Never Stops Growing in Vietnam

From the land of cherry blossoms, Vina Acecook noodles have also become familiar with the people of Vietnam during 15 years with products such as Hao Hao, Lau Thai, De Nhat, Phu Huong, Bon Mua, Bac Trung Nam... As a leading food manufacturer in Vietnam, now Vietnam Acecook has more than 700 agents, with dozens of products, covering 90 percent domestic market and exported over 40 countries in the world. Acecook Vietnam has built a strong foothold, constantly developing and self-confidence to confirm them in today's business environment. Acecook Vietnam is one of the typical investments in the development of Japan in Vietnam market. Vietnam Business Forum interviewed KaJiwara Junichi-General Director of the Company on its business operation. Song Thanh reports.

 

In the past 10 years, Vietnam Acecook has very strong development in all aspects, therefore; the revenue is increasing constantly due to the demand for instant noodles in Vietnam increasing. At this time, Vietnam has many favorable factors such as high population, young labor, even though inflation is high but the influence is still lower than many other countries during the global crisis economic stage.

 

However, there are still some elements that we are concerned about like gas price, electricity price, interest rates rising ... Those also has much or less impact to production and business activities of companies while most of the distribution system only order sufficient quantity of goods to be sold.

 

During the increasing price today, consumers tighten their spending trends, therefore; their products go to market change. However, I think this is only temporary factors and Vietnam's economy will grow up again quickly in the future.

 

First of all, we have to mention the technical elements from Japan, this is the key factor that none of us can deny. Thanks to the successful apply of advanced technology from Japan, with technical direction and quality management standard in Japan that has helped the company to confirm brand name of successful as today.

 

In addition, we are focused on research and delivered product which has the flavor matches the taste of Vietnam people. We have established a development department, research on the taste of the people of Vietnam and managed by Vietnamese. So, although products from technology of Japan (such as oil soup, soup liquid, powder soup ...) but the products are still prominent and match traditional flavors of Vietnam.

Thanks to the combination of two factors above and skillful performance has made the core of the success of our company as today.

 

Currently, we have brought a number of products exported to countries around the world, but it just stopped at only about 10 percent of output of the company. So the next three years, the company will have to increase export volume up to 20 to 30 percent.

 

To accomplish this plan, the company has a special strategy which includes the further development of new materials such as rice flour. At the same time, we also need to keep going stability, maintaining and improving product quality. This plays a key role in competition with other large corporations in the world.

 

It is also the orientation in depth - a big difference compared to the development strategy of the company in breadth in the past.

 

According to me, Vietnam is actually very good investment environment, Vietnam's economic is growing high with security situation - a stable government, and especially, people of Vietnam are friendly ... Those things have created an image of Vietnam is very different from other country in the world.

 

So, I'm confident to claim that Vietnam is not only a favorable investment environment but also the perfect country to appoint officials to work here.