Branding Typical Tourism Products

1:56:22 PM | 11/6/2015

Ha Giang province has special advantages for tourism development thanks to its proximity to China, a major market, and its location between the northwest and northeast together with its particular terrain, ecological and cultural diversity, and uniqueness. Strongly attractive natural and humanistic values are important conditions for the province to develop tourism. However, difficulties in infrastructure, human resources, capital, mechanism and policy remain barriers to tourism development in Ha Giang province.

Understanding the advantages, disadvantages, opportunities and challenges in tourism development, the Party, the government and people of Ha Giang province are trying to seek appropriate steps to develop the tourism economy to join with other major economic sectors, agriculture and cross-border trade, to promote local socioeconomic development. According to the Ha Giang tourism development master plan to 2020, with a vision to 2030, Ha Giang province will develop to become one of main tourism centres of the country. Its tourism development will be linked with Northeast provinces, Northwest provinces and Yunnan province, China. To focus on popular and competitive strategic tourism products and base on the Government's Resolution 92/NQ-CP, the tourism sector of Ha Giang province will focus on building distinctive tourism products and creating supply chain services for target markets. Existing tourism products have not shown local distinctive characteristics, while low service quality is leads to low added value.

In addition to shaping exceptional tourism products imbued with local values, the tourism sector must develop major tourist attractions like Dong Van Karst Plateau, and establish tourist routes linking Ha Giang City with attractions like Quan Ba, Meo Vac, Dong Van and Yen Minh.

Ha Giang province needs to have a consistent policy system to support and facilitate tourism development. The province will introduce policies and mechanisms to attract investment capital for infrastructure development, develop and advertise tourism products and train tourism human resources to support local businesses, apply policies on poverty reduction, rural development and conservation of traditional cultural values, and adopt policies on easy travel, accommodation and service utilisation. Ha Giang also needs to facilitate local people to provide tourism services, support the import of vehicles yet to be made by domestic manufacturers like helicopters, hot-air balloons, parasailing devices, sliding cables for mountain sightseeing.

The quality of human resources is considered a key factor that determines the quality and competitiveness of travel services, especially when Vietnam is integrating deeper into the region and the world. To meet development requirements, Ha Giang needs to train standard human resources for tourism sector. Particularly, it needs to train farmers who shift to work for the tourism industry.