Opening Online Way for Longan Export

1:50:31 PM | 26/8/2020

Online trade is becoming more and more effective for agricultural product exporters in Vietnam in the context of the Covid-19 pandemic, especially for seasonal fruits such as longan.

Market expansion

Currently, the Covid-19 pandemic is developing complicatedly and many Vietnamese companies cannot introduce their products abroad as usual. Many foreign traders and importers cannot come to Vietnam to directly deal with Vietnamese longan growers either. Therefore, online marketing is a very suitable measure in the current context. The recent online introduction of longan among more than 70 enterprises and importers of agricultural products and more than 30 growers, cooperatives, and longan producers, connected to 100 domestic and foreign points, is considered a timely "rescue" measure for well-harvested cheap longan this year.

According to Deputy Minister of Industry and Trade Do Thang Hai, longan fruit has already been exported to many demanding markets in the world such as the United States, Australia, China, Singapore, Malaysia, Japan, Europe, and the Middle East. Thus, growers are confident of exporting the product to other selective markets. In addition, the quality of value-added products made from fresh Vietnamese longan fruit such as dried longan is also increasingly improved.

Right from the beginning of the longan season, the Ministry of Industry and Trade assigned the Vietnam Trade Promotion Agency (Vietrade) to integrate many longan product and supplier introduction activities into online trade promotion programs for agricultural and food products in some foreign markets

Mr. Le Quoc Doanh, Deputy Minister of Agriculture and Rural Development, said that Son La and Hung Yen provinces are currently the two largest longan growers in the north of Vietnam, accounting for about 30% of the country’s longan acreage, both with “Song Ma longan” certification. Hung Yen longan was already granted geographical indication, registered for protection. Therefore, along with domestic consumption, the ministry is negotiating to remove technical barriers to bring the fruit to the broader world market.

Assessing export potential of Vietnamese longan products to the Chinese market, Mr. Hu Suo Jin, Counselor of the Embassy of China in Vietnam, said, Vietnam - China agricultural trade cooperation has grown in recent years but remained modest relative to China’s trade in agricultural products with the world. Therefore, the Chinese market still has plenty of room for Vietnamese agricultural products, including longan, to increase exports to this market.

Importer requirements fulfilled

On the importer side, according to Mr. Moon Ki Bong, Chairman of ASEAN Business Center in South Korea, to successfully penetrate the South Korean market, longan fruit needs to be fresh, safe and hygienic. It should be treated with biotechnology to diversify product categories to meet diverse consumer needs.

Meeting standards such as clear traceability, quality, phytosanitary, and insect disinfection are important requirements. Deputy Minister Do Thang Hai proposed solutions to support localities and businesses: The Ministry of Industry and Trade will focus on consolidating and expanding target markets, especially trade connections and supplier-importer connections, to bring more Vietnamese agricultural products to domestic and foreign distribution systems and establish strong consumption networks to foster large-scale production.

To support Vietnamese longan products to expand their market share in the international market, as a regulator of commodity circulation, the Ministry of Industry and Trade has actively coordinated with the Ministry of Agriculture and Rural Development and other branches and localities to apply various consistent solutions for market development. In particular, the Ministry of Industry and Trade pays special attention to trade exchange and supplier-importer connectivity, actively introduces Vietnamese agricultural products to different domestic and international distribution systems.

In the coming time, the Ministry of Industry and Trade will guide localities to apply high-quality longan cultivation models and meet export standards; instruct longan producers and processors to research and apply fruit preservation technology to maintain product quality longer and diversify longan product categories like canned fresh longan, dried longan and longan drinks to satisfy diverse consumer demands in foreign markets.

By Huong Ly, Vietnam Business Forum