Hanoi - Hai Phong Beer Joint Stock Company: Product and Service Quality in Limelight

After 60 years of development (June 15, 1960-2020), with the close guidance and support of central and local authorities and with the solidarity, enthusiasm, dynamism and creativity of all the staff, Hanoi - Hai Phong Beer Joint Stock Company has overcome difficulties and hardships to grow in both "quantity and quality".

The company was initially named Viet Hoa Ice Factory and later renamed to Hai Phong Soft Drink Enterprise, Hai Phong Beer - Soft Drink Factory and Hai Phong Beer Company. In October 2004, the company was equitized and transformed into Hai Phong Beer Joint Stock Company. In October 2005, it became a member of Hanoi Beer Alcohol and Beverage Joint Stock Corporation and renamed to Hanoi - Hai Phong Beer Joint Stock Company.

Constant innovation and development

Deputy Director Pham Quoc Khanh said that when it was established, it was headquartered at 16 Lach Tray, Ngo Quyen, Hai Phong City. After surveys showed that water quality and reserves at 85 Le Duan, Quan Tru, Kien An, Hai Phong City met standards for beer production, the company asked the city for this land to build a brewery. At that time, the company decided to borrow money with relatively high interest rates to construct a brewery to make high-quality beer, equipped with Germany’s cutting-edge technology.

In recent years, the company has boosted production and accumulated finance for production expansion. It has moved production areas from 16 Trach Tray to 85 Le Duan and synchronously upgraded the modern beer production line to 75 million liters a year to meet local beer demand.

With its boldness and determination, the company currently employs nearly 300 employees who are paid a monthly average income of VND8.6 million each and generates jobs for thousands of people. The revenue increases year by year (averaging 10-15%) to stand among top producers of the beer - wine - beverage industry, an exemplary company of the industry and trade sector of Vietnam and a big taxpayer for Hai Phong City. Its employees enthusiastically donate money to local and central charities and social funds each year.

Shining prestige and brand name

Deputy Director Pham Quoc Khanh said, quality and service are the gauge of consumers of prestige and brand name of a beverage product. This factor has become the guideline for the company. The company has invested in advanced modern technology; however, personnel and consumption systems are always placed atop.

To date, a majority of the company’s employees are qualified and skilled as they graduated from universities and colleges. They are relatively young, dynamic and enthusiastic. At the same time, the company attaches much importance to training in beer production techniques for its employees to raise expertise and skills to meet professional requirements and provide best service for customers. It has built and applied the ISO 9000, ISO 22000 and ISO 14000 quality management systems.

Moreover, the company always cares about the environment and complies with State regulations on the environment. It periodically assesses the environmental impacts and treats wastewater and waste carefully, which is highly appreciated by Hai Phong City and the Hanoi Beer Alcohol and Beverage Joint Stock Corporation.

In recent years, especially after the COVID-19 pandemic outbreak, together with fierce competition from many domestic and foreign brewers in tax incentives and selling prices, Hanoi - Hai Phong Beer Joint Stock Company has always made great effort to improve its product properties (1-liter HABREW beer keg, 330-ml Haiphong Silver bottle and 330-ml Amber Beer bottle. The products are favored by consumers for good quality, modern design and convenient use, food safety and hygiene).

With its effort and determination to overcome all difficulties and challenges in the past 60 years, Hanoi - Hai Phong Beer Joint Stock Company has obtained many extraordinary achievements. Hanoi - Hai Phong Beer Joint Stock Company is honored to receive many noble awards from the government like Labor Order, First Class (2015) and Emulation Flag of the Government (2014) and many certificates of merit from central and local agencies. These awards have affirmed the company's goal of long-term sustainable development to become one of leading units in the beverage industry that helps local socioeconomic development, generates good employment for local people and increases incomes for its employees.

Photo 2: Deputy Director Pham Quoc Khanh (the third from outside) is introducing 1-liter, 2-liter HABREW beer kegs for home service during the COVID-19 pandemic outbreak

By Ha Thanh, Vietnam Bushiness Forum