BIDV My Tho: Diffusing Corporate Culture for Sustainable Development

As one of leading lights in the commercial banking system in Tien Giang province, BIDV My Tho has closely followed socioeconomic development goals and provided many outstanding financial services for individuals, organizations and businesses. Particularly, fostering and spreading of BIDV's unique cultural values and fostering responsibility to the community, the branch has become a trusted destination for customers.

Adhering to socioeconomic development goals

As the economy struggled to cope with COVID-19 impacts, the branch's operations suffered hardships. Fortunately, with prompt responses, BIDV My Tho overcame all difficulties to do business safely and effectively. As of June 30, 2022, the outstanding loan reached VND4,405 billion, an increase of VND415 billion or 10.40% over the end of 2021, thus fulfilling 101% of its assigned plan. The average credit balance was VND4,132 billion, up 11.20% from the end of 2021.

Closely following local socioeconomic development goals, BIDV My Tho has provided preeminent financial services for personal and corporate customers. Strongly carrying out the “National digital transformation” policy, especially in the finance - banking sector, and encouraging customers to adopt digital transformation for non cash payment, the branch has offered free or reduced service fees from the start of 2022 as per parent BIDV’s Official Letter 7848/BIDV-NHBL dated December 31, 2021.

In its construction and integration process, BIDV My Tho has continuously supported the business community with practical programs like accompanying SMEs, corporations and FDI firms. Beside the business front, the branch pays special attention to humanity and social security programs. It always makes strong reform efforts to successfully integrate into the world and fulfill its responsibility to the community and society.

Building systemwide corporate culture

BIDV is a state-owned commercial bank that plays a pivotal and leading role in the economy, accompanies national development by bringing optimal value to customers, shareholders and employees. On that journey, strengthening the corporate culture of BIDV's own identity will reinforce the foundation and power for BIDV’s robust and sustainable development to successfully achieve its strategy. Five core values of BIDV's corporate culture are Intelligence - Trust - Integrity - Professionalism - Aspiration. These core values have been instilled in the mindset and attitude and become a guideline for all actions of everyone and a core competence of all employees.

With that spirit, BIDV My Tho also thoroughly grasps, builds and spreads corporate culture at the branch itself. The leadership always determines that managers at all levels will be good examples to inspire others to work and live with positive thinking, attitudes and actions for the common goal of BIDV and build a leader-exemplified culture. By doing so, BIDV My Tho has become a reliable destination for customers and a healthy and sustainable working environment for employees.

The branch has organized and joined many customer meetings to exchange, share and learn about their aspirations; regularly hosted training courses to foster professional skills for its employees; and improved the quality of banking services. In particular, solidarity and professional ethics are always respected to maintain and develop BIDV's reputation in the locality.

With a united and dedicated workforce, BIDV My Tho will make more efforts to overcome difficulties in the way to successfully complete its tasks, boost the growth of the branch and BIDV as a whole and contribute to the general development of Tien Giang province.

Source: Vietnam Business Forum