Vietnam Airlines, T&A Ogilvy Forge Global Communications Partnership for 2024 - 2025

9:34:04 AM | 3/27/2024

Vietnam Airlines officially signed the agreement and announced T&A Ogilvy as its global communication partners for the 2024 - 2025 period in the field of creative consulting and implementation of advertising campaigns in the Vietnamese and international markets. The partnership aims to significantly enhance communication activities and strengthen interaction with customers through innovative campaigns by the airline.

Mr. Le Hong Ha - CEO of Vietnam Airlines, Mr. Dang Anh Tuan - Deputy CEO of Vietnam Airlines, Ms. Nguyen Dieu Cam – CEO of T&A Ogilvy,
Mr Soames Hines – CEO of Ogilvy at the signing ceremony.

Through this collaboration, T&A Ogilvy commits to leveraging its strengths in creativity, and technology, and accompanying Vietnam Airlines to develop innovative communication campaigns with creative and flexible approaches in order to provide customers with emotional experiences based on the core values Vietnam Airlines has cherished over the decades.

Mr. Dang Anh Tuan, Deputy CEO of Vietnam Airlines, stated: “We are confident that the global partnership with T&A Ogilvy can strongly promote the journey of Vietnam Airlines to relentlessly improve its services and aim to be “5-star” airliner, from subtle daily operations to long-term strategic transformations. Vietnam Airlines’ inherent strength and tireless efforts to spread its wings along with the creative capabilities of T&A Ogilvy will serve as a launching pad for both parties to reach further and continuously deliver more meaningful and holistic experiences for customers.

The collaboration milestone between Vietnam Airlines and T&A Ogilvy is expected to bring tangible results, contributing to market stimulation, especially when the Vietnamese aviation industry is recovering and accelerating post-pandemic. According to the International Air Transport Association, the Asia-Pacific aviation market, including Vietnam, is anticipated to fully recover by the end of 2024. By signing the partnership, Vietnam Airlines & T&A Ogilvy set to enhance and enrich customer experiences at every touchpoint, following the motto of “Customer Centric” in all the products and services.

Ms. Nguyen Dieu Cam, CEO of T&A Ogilvy, shared: “The trust from Vietnam Airlines reaffirms the capabilities and efforts of T&A Ogilvy on the journey to becoming a reliable partner for many prestigious corporations. With our rich, diverse experience in the Vietnamese market and the advantages of a global communication network, we make sure to stand side by side with the enterprise to provide not only practical, creative but also sustainable contributions, helping Vietnam Airlines to achieve their goals in the next two years.”

As the National Airlines of Vietnam, Vietnam Airlines always strives to elevate the service and improve customer experiences during the trip, both on the ground and in the air, before departure and after arrival. Not only exploiting new domestic and international flights, Vietnam Airlines also makes continuous adjustments to meet the moving demand of customers. Thriving to become the leading digital airline in the region, Vietnam Airlines has upgraded its technical infrastructure, website, and mobile apps, enabling customers to be proactive throughout the entire process of booking tickets, tracking luggage, changing itineraries, or purchasing additional services.

Recently, the airline has also digitalized the menus for meals and beverages on both domestic and international flights, ensuring faster and easier experiences for customers. These attempts have resulted in Vietnam Airlines being honored as a “5-star international airline” (2023) by The Airline Passenger Experience Association (APEX) for providing excellent customer experiences.

As a crucial link in Ogilvy’s global communication network, trusted by many partners and brands in Vietnam and internationally, T&A Ogilvy possesses outstanding creative strengths and a deep understanding of domestic as well as regional media operation trends. T&A Ogilvy has been awarded Agency of the Year three consecutive years by Magazine Campaign Asia for the application of technology, and data science in effective and well-known communication campaigns. Additionally, T&A Ogilvy stands out with exclusive solutions like Top One Studio, the all-in-one product for brands and creators, and the Creative Center for Ogilvy’s creators in Asia.

T.H (Vietnam Business Forum)