AMY – Strong Ceramic Tile Brand

11:14:02 AM | 31/1/2020

Located in Thai Hoa - Lien Son Industrial Park (Hoa Son town, Lap Thach district, Vinh Phuc province), Asia US Industrial Joint Stock Company (AMY GRUPO), founded in 2015, has obtained many great achievements: expansive market, well-established brand name and revenue of over VND1 trillion.

Building classy brand

So far, AMY has built tile factory complexes. For example, AMY Hoa Son ceramic tile factory, which was built in September 2016 and started commercial operation after three months of construction, has an annual capacity of 100 million bricks. AMY Tho Xuan ceramic tile factory was built on September 22, 2017, to produce 100 million units a year. ACT Construction and Investment Co., Ltd, established on September 9, 2016, is a trading company of AMY GRUPO. In addition, the company is also an exclusive distributor of globally reputed brands of finished construction materials (large-size imported tiles and sanitary equipment from Claytan of Malaysia, Tres and GRB of Spain, and Scarabeo of Italy.)

Particularly, AMYGRES ceramic tile factory project was started construction on February 8, 2017 and finished and put into operation after just 166 days of construction - a record time in Vietnam’s ceramic tile industry. Up to now, the company has completed six production lines to increase its current capacity to 17 million square meters a year.

AMY tiles use double-firing technology for strong structures to withstand high intensity. Structural materials are carefully selected, stably arranged to ensure product quality. The most modern digital printing technology and imported premium inks make sharp colors, deep images and authentic textures. Enamel coating technology, with a variety of surface effects, creates a wide range of highly applicable products to meet customer needs.

AMYGRES ceramic tile collection has very diverse surfaces such as nano polishing, sugar effect, lappato grinding, matt satin, matt rustic, anti-slip coating, glue & grit. The collection is diverse in sizes such as 30x60 cm, 40x80 cm, 60x60 cm, 80x80 cm, 15x80 cm, 20x90 cm, 15x90 cm, 20x120 cm, 30x120 cm, and 60x120 cm. According to the company’s development orientation, in the coming time, AMY will focus on making large-sized products, high-class porcelain product lines for big domestic and international customers and projects.

In 2019, AMY made over 15 million square meters of ceramic tiles (as of November 2019), earned estimated revenue of over VND1 trillion, and paid over VND50 billion to the State budget. Currently, the company is employing nearly 900 full-time workers paid over VND8.5 million per month on average.

With its efforts in the ceramic tile industry, AMY was named the Top 10 tile brand, the well-reputed brand in Vietnam 2019, and the Top 10 Asian quality brand in 2019.

Conquest and spread

To build a brand name, the human factor is crucial and product quality and product design is core. Thus, the company always focuses on building a good corporate culture and encourages its employees to come up with initiatives for better management, technological innovation, and business performance.

Mr. Tran Tuan Dai, Vice Chairman of the Board of Directors and Deputy General Director of Asia US Industrial Joint Stock Company

Affirming the class and creating pervasive power in the market, AMYGRES currently has 48 distributors across Vietnam, added Mr. Tran Tuan Dai. AMYGRES premium tiles have conquered a series of big projects invested by leading domestic corporations such as Grand World Phu Quoc in Vincity Tay Mo, AEON Hai Phong, Hoi An Casino, Ho Tram Casino, Vinhomes Ocean Park Gia Lam, Crown Phu Quoc, BRG and FLC.

Not only for domestic consumption, AMY is seeking ways to make inroads in the global market and export its products to other countries around the world. In spite of the saturation of the global tile industry, AMYGRES is still confident to overcome competitive pressures from the big companies. Since August 2018, AMY has exported its products to demanding markets such as Taiwan, the Philippines, South Korea, and the United States, passed technical barriers, and confirmed the position of Vietnamese products in the international arena. In 2020, AMY will produce SPC laminate flooring products, which promise to lead a new trend in the Vietnamese flooring industry.

Ngo Ha (Vietnam Business Forum)