VCCI-HCM, BB Vietnam Launch New Distribution Platform

10:29:19 AM | 4/22/2019

In order to create a favorable business environment and build a focal point for businesses to develop, Vietnam Chamber of Commerce and Industry, Ho Chi Minh Branch (VCCI-HCM) recently cooperated with BB Vietnam Trading and Investment Joint Stock Company to launch "Multi-task distribution platform-BB Link".

With a comprehensive solution and outstanding advantages, BB Link is expected to become a leading multi-task goods distribution platform in Vietnam, as well as around the world.
Data from the General Statistics Office (GSO) showed that in 2018, the retail sales of goods in Vietnamese market reached US$143.3 billion (VND3.3 million billion), up 12.4% over the previous year. According to Mr. Vo Tan Thanh, Vice President of VCCI, Director of VCCI - HCM, modern retail channels such as website, e-commerce, commodity trading floor and so on, despite strong development, only account for nearly 25% of the market, meanwhile traditional retail channels hold a 75% market share, equivalent to more than US$107.4 billion with more than 9,000 traditional markets and 1.5 million small grocery stores. These figures show that the retail channel is really an extremely large and potential distribution channel. "However, the current problem is that the delivery of products and services to traditional retail channels still faces many difficulties, namely bulky systems, large investment and operation costs, being difficult to manage and risky. The distribution system is not synchronized with the marketing system. It is also this inadequacy that significantly affects stakeholders like grocery store owners and consumers,” Mr. Thanh said.

In that context, BB Link officially created a multitask service delivery platform through traditional channels and grocery stores equipped with warehousing systems, business experts, shippers, new technology platforms for operation - management; helping bring goods to more than 900,000 points of sale, support these points of sale to become direct sales channels for consumers.

Backed by BB Link platform, through high-tech solutions in management and operation such as AI technology, Bigdata, businesses can easily distribute goods to the whole market within 1-2 weeks and can completely control the amount of inventory, goods distributed to each point of sale, the volume of goods distributed in the market, forecast future revenue; thereby helping businesses to easily control and optimize business performance in the best way.

At the launching ceremony, VCCI - HCM and BB Vietnam also signed a cooperation agreement to deliver the multitask distribution platform BB Link to the business community, creating a firm stepping stone for businesses to develop faster on domestic and foreign markets.

My Chau