As Lunar New Year travel demand increasingly shifts toward culturally rich experiences, hospitality products and services are emerging as a key driver of higher value creation, longer visitor stays, and a stronger image for Vietnam as a destination.
Vietnam is emerging as one of Asia’s most popular travel destinations in 2026, thanks to its unique blend of spectacular natural landscapes, rich cultural heritage, and vibrant modern cities, according to France’s Vogue magazine.
In recent years, Vietnam’s tourism sector has experienced a remarkable increase in international arrivals. By the end of November 2025, the country received more than 19.1 million international visitors, up 20.9% compared to the same period in 2024, marking a full recovery and surpassing expectations.
On the historic land where the 1954 victory that “resounded across five continents” was achieved, the Dien Bien Phu Victory Museum stands as both a keeper of heroic memories and a link between past and present.
Dien Bien is known not only for the victory that “resounded across five continents and shook the world,” but also as the homeland of 19 ethnic groups, mainly Thai, Mong, Kinh, Kho Mu, and Dao. On this historic frontier land, the people of Dien Bien continue to uphold traditions of resilience, diligence, and creativity, values that define the highlands’ cultural identity and drive the province’s progress toward a modern, sustainable, and globally integrated future.
In the development journey of Dien Bien province, ethnic affairs and religious affairs have always been top priorities tied to the goal of strengthening national unity, maintaining political stability, and creating momentum for socioeconomic growth.
As a mountainous province in northwestern Vietnam, Dien Bien features dramatic scenery, rich ecosystems, and abundant natural resources.
Amid rapid industrial and urban growth, Bac Ninh has maintained a captivating cultural core: a millennia-old heritage, the gentle melodies of Quan Ho folk songs along the Cau River, traditional festivals, craft villages, and customs refined over generations.
Da Nang City, December 16, 2025 - This holiday season, Four Seasons Resort The Nam Hai welcomes guests for a remarkable collaboration between Chef Alex Moranda of NAYUU and Chef Kazu Miyata of two-Michelin-starred Odo in New York.
The Dong Ho folk painting craft was added to UNESCO’s List of Intangible Cultural Heritage (ICH) in Need of Urgent Safeguarding at the 20th session of the UNESCO Intergovernmental Committee for the Safeguarding of ICH held in New Delhi, India on December 9.
The craft village of Tich Giang is named after the Tich river that flows through the commune. The local economy is primarily agricultural, with 350 ha of production land inside and outside the Tich river dyke. In 2022, the flower and ornamental plant craft of Tich Giang was officially recognized as a Hanoi Craft Village.
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