Facebook Launches First “Facebook for Vietnam” Campaign

Facebook, in partnership with the US Mission to Vietnam and partners, launched a “Facebook for Vietnam” campaign to celebrate the 25th anniversary of Vietnam - U.S relations. The campaign is a first-of-its-kind comprehensive program designed exclusively for Vietnam under the social media hashtag #fb4vn.

“Facebook for Vietnam” puts existing and newly created programmes in Vietnam under one hashtag. Running in Vietnam from May until December 2020 and focusing on 5 pillars: Innovation, Digital Economy, Safety and Digital Literacy, Cities and Community, “Facebook for Vietnam” presents Facebook’s contributions and investments that will support Vietnam to become a fully digital nation:

• #fb4Innovation - Drive initiatives for start-ups, developers and innovation campaigns
• #fb4Safety and Digital Literacy - Focuses on Safety on Social media, including child safety, women safety, child exploitation, and equipping youth with digital skills 
• #fb4Community - Highlight Facebook’s efforts to bring people closer together and use technology for good causes 
• #fb4Cities - Support cities in their effort to develop e-government and smart city through coordinated programmes across different areas
• #fb4Economy - Highlight Facebook’s contribution to business communities, especially SMBs, and promote tourism and education post-COVID in Vietnam

H.E. Mr. Daniel Kritenbrink, U.S. Ambassador to Vietnam shared: “Facebook is one example of the many U.S. companies that play a vital role in the daily lives of Vietnamese citizens – by connecting family and friends, and also serving as a business platform and news source, all of which have been especially important during the COVID-19 pandemic. As we celebrate the 25th anniversary of diplomatic relations this year, the “Facebook for Vietnam” campaign, which further expands Facebook’s socio-economic development projects throughout the country, demonstrates both Facebook’s and the United States’ long-term commitment to the prosperity of Vietnam”.

In recent years, Facebook has collaborated with different partners in Vietnam to implement projects which promote Vietnam’s socio-economic growth. They included: “#SheMeansBusiness” & “Facebook Community Boost” which helped train and consult over 10,000 small and medium enterprises in-person, in which nearly 6,500 women entrepreneurs attended our #SheMeansBusiness workshops; and “We Think Digital” which pilot trained 244,813 secondary school students and 1,227 teachers on digital literacy across 13 provinces in Vietnam in 2019.

The “Facebook for Vietnam” campaign will extend Facebook’s activities to more areas and provinces to support Vietnam’s Industrial 4.0 goals. It once again reinforces Facebook’s long term commitment to the country, especially during and after the COVID-19 epidemic. 

Nguyet Nguyen, Country Head of Public Policy, Vietnam at Facebook shared: “Vietnam is an important market for Facebook, with a digital economy that is growing at a remarkable pace. The COVID-19 pandemic has taken a toll on the global economy as well as the local business landscape, especially small and medium businesses that have been heavily impacted. With this campaign, we want to work more closely with the Government, partners, non-profit organizations and others to help Vietnam quickly recover from the crisis while creating opportunities for people to build digital literacy skills, helping businesses grow and creating jobs in the digital economy.”

Secretary General of Vietnam Internet Association Mr. Vu The Binh: “Given the rapid development of technological innovations and digital transformation in Vietnam, there is an ever-pressing need to leverage the internet and social media so that everyone and every business across the nation can benefit from that success. We are excited to partner with Facebook in #fb4vn to accelerate impactful initiatives which open equal doors for communities to prosper and build a civilized society.”

H.N (Vietnam Business Forum)