Amazon Launches European Expansion Accelerator Allowing Sellers to Sell Across all EU Marketplaces with Two Clicks

Amazon is today announcing the launch of a new offering that will allow sellers to expand their business to nine EU stores with just a few clicks. The European Expansion Accelerator (EEA) will serve all active sellers and make it easier for them to list their products in all EU and the UK stores and in turn giving customers access to millions of products.  

With EEA Amazon selling partners can access one page in Seller Central, discover the stores they are not yet selling in and click to expand. Their account registration, set-up, translations, listing, shipping setup, product eligibility checks and catalogue customizations will be executed automatically under three business days. The new system achieves this by triggering multiple existing Amazon tools (e.g. List-Once-Sell Globally, Build International Listings) to complete end-to-end expansion in one or more stores, without the need of using different tools by sellers.

EEA is an automated expansion solution created by inter-connecting standalone Amazon tools. It provides a successful expansion process that sellers can trigger, eliminating the need for them to navigate several different tools and reduce the time it takes to be up and running in multiple European stores. They can opt to expand one store at a time or across all nine EU and the UK stores at once. The new system enables continuous expansion for new products and communication through store-specific recommendations. It uses selling partner’s preferences from their main store and replicates the same information across different stores.

Customers will benefit from new products, attractive prices and faster delivery options. Amazon will also continue to offer selling partners with the same benefits and access to important tools such as: payment processing, credit card fraud protection, promotional features, reports and analytics. 

“European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores. We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon” said, Xavier Flamand, VP of Seller Services Europe.

European Expansion Accelerator is free to use and is available to all professional selling partners who already sell in at least one of Amazon Europe stores in  France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Belgium and the UK. For more information about European Expansion Accelerator, download the guide today.

T.H (Vietnam Business Forum)