8:17:39 PM | 10/24/2023
New feature lets besties and grandmas alike act as your personal cupid by recommending potential matches directly in the app.
Hosting a dating life debrief with friends is a time honored tradition, so much so that over 75% of surveyed singles said they discuss their dating life with friends multiple times a month. To assist today’s singles and their dating deliberators in deeming if someone is worthy of a Like, Tinder, the world's most popular dating app for meeting new people, is launching Tinder Matchmaker. The new feature lets friends and family asynchronously access Tinder to recommend profiles for a user.
With almost 45% of singles in Vietnam saying they have shared a profile of someone they found attractive on a dating app with a friend, this feature makes modern dating a team sport by essentially integrating the “friend test” into Tinder. Users can now invite others, whether they have a Tinder profile or not, to view and suggest potential matches. It gives Tinder users the added intel of seeing who their friends Like for them when considering a potential match but, just like in real life, the user ultimately decides who they want to send a Like to.
“For years, singles have asked their friends to help find their next match on Tinder, and now we're making that so easy with Tinder Matchmaker," says Melissa Hobley, Chief Marketing Officer at Tinder. “Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you."
Tinder Matchmaker is available now in the United States, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, United Kingdom, and Vietnam, and will be rolling out to Tinder users globally in the coming months.
H.N (Vietnam Business Forum)
Vietnamese
