CeBIT Hannover 2006 Marketing in Vietnam
Hannover-Messe International GmbH has recently introduced the world’s largest information technology (IT) trade fair, CeBIT 2006, which will be hosted in Germany’s Hannover City in March 2006, to Vietnamese news agencies and enterprises.
Mr. Wolfgang Lenarz, director of Hannover Messe, said: At present, around 6,300 enterprises from 70 countries have registered for the participation in the trade fair. The rental for a 15 square metre booth is US$5,982.
The core of the CeBIT 2006 is small and medium enterprises. Apart from introducing new products, the CeBIT 2006 also provides an general vision of the IT industry, including telecommunication, digital, finance and banking. The CeBIT 2005 welcomed over 200 Vietnamese visitors. the CeBIT 2006 expects to attract 240 Vietnamese visitors and several Vietnamese enterprises.
Hannover-Messe International GmbH is the leading exhibition organiser in Germany. The company has arrived in Vietnam many years ago and regularly organised trade fairs, called EMP, to display EU high tech products in Vietnam.
T.L