3:29:41 PM | 1/24/2024
Recently, Hanoi City has focused on advertising and trade promotion, contributing to promoting and increasing the proportion of agricultural products, especially typical agricultural products, consumed in major markets.
Hanoi agricultural products at MiLan Fair, Italy
In early December 2023, Hanoi City attended the 27th Artigiano International Handicrafts Fair taking place at the Exhibition Center in Milan - Italy as a special guest. This is a traditional, prestigious fair, held annually in Europe, attracting more than 2,550 businesses from more than 86 countries to participate in direct transactions and shopping and 600 craftsmen around the world to participate. attend. Hanoi - Vietnam participated with a booth area of 84m2 decorated with images and typical colors of traditional craft village products, handicrafts and OCOP products of Hanoi.
Previously, in the first quarter of 2023, BIOFACH 2023 - the world's leading trade fair for organic food took place in Germany. At the fair, Vietnam had 10 businesses attending, of which Hanoi City alone had 4 businesses. At the fair, the trade connection session on the sidelines of BIOFACH 2023 between businesses, associations, and the Vietnam Trade Office took place very effectively, with the participation of traders not only from the Federal Republic of Germany but also from many other countries. Other countries such as: Peru, Turkey, Netherlands, Spain... Mid-December 2023, at the International Handicrafts Fair (AFL'ARTIGIANO 2023) held in Milan City (Italy), Department of Agriculture and Rural Development Hanoi also participated in the booth. 8 reputable and quality handicraft manufacturing enterprises in Hanoi brought hundreds of impressive display products to the Fair.
Hanoi businesses participate in BIOFACH 2023 taking place in Germany
Mr. Nguyen Van Chi - Permanent Deputy Chief of the Hanoi New Rural Construction Program Coordination Office said that BIOFACH and AF L'ARTIGIANO are the two most important international trade promotion activities of the agricultural industry. in 2023. Dozens of Hanoi businesses have had the opportunity to connect with many potential businesses from around the world.
“Participating in international trade promotion events is a good opportunity for businesses to expand promotion and trade connections, bringing opportunities to export Hanoi's goods and agricultural products to other markets. internationally in the near future..." - Mr. Nguyen Van Chi added.
According to the Hanoi Department of Agriculture and Rural Development, the city's agricultural products and goods are currently being exported to 42 countries and territories. Products from Hanoi in particular and Vietnam in general, especially handicraft products, are highly appreciated by representatives of foreign associations and businesses.
Specific evidence is that at AF L'ARTIGIANO 2023 in Italy, Ms. Elisa Gudi - President of the European Crafts Council was very interested in silk products from a business in Hanoi.
Vietnamese Ambassador, Commercial Counselor of the Vietnamese Embassy in Italy and Ms. Elisa introduced MALAIKA Design Consulting Company (one of the leading prestigious businesses in Italy and Europe) in the Crafts Association. European handicrafts come to Vietnam to seek cooperation opportunities.
Director of the Department of Agriculture and Rural Development Nguyen Xuan Dai received foreign design consultants to visit and work in Hanoi.
Recently, Hanoi Department of Agriculture and Rural Development had a meeting with representatives of MALAIKA design consulting company. At the meeting, Ms. Barbara Ebbli, Co-founder of MALAIKA, expressed her impression of products from fabric, silk, brocade and her desire to promote cooperation with Hanoi businesses in this field.Giám đốc Sở NN&PTNT Hà Nội Nguyễn Xuân Đại nhìn nhận, một trong những hạn chế lớn của sản phẩm nông nghiệp và làng nghề hiện nay là mẫu mã, thiết kế. Cùng với định hướng phát triển du lịch của Thủ đô, nhu cầu mua sắm các sản phẩm quà tặng nói chung sẽ rất lớn. Điều này mở ra cơ hội cũng như thách thức đối với sản phẩm nông nghiệp và làng nghề.
Hanoi Department of Agriculture and Rural Development will continue to invite reputable businesses and organizations, such as MALAIKA company, to visit and work. On the basis of developing cooperative relationships, especially in the field of product design, from there aiming to suit tastes, creating a premise for consuming gift products domestically for international tourists to Hanoi, while promoting exports to European and world markets.
A representative of a foreign business visited Van Phuc silk village (Ha Dong district)
Hanoi has built 98 points to promote, introduce and sell OCOP products in the capital. In the coming time, Hanoi Department of Agriculture and Rural Development will research and establish a number of points to introduce Hanoi and Vietnamese specialties abroad, bringing Vietnamese goods closer to the international market... - Director of Hanoi Department of Agriculture and Rural Development Nguyen Xuan Dai said.
By Bao Ngoc (Vietnam Business Forum)