7:35:44 AM | 6/26/2026
Larue, a beer brand of HEINEKEN Vietnam, continues to strengthen its partnership with Quang Phu Ward through the signing of a Memorandum of Understanding (MoU), becoming a strategic companion of the Tam Thanh Sea Tourism Festival 2026 under the theme “Tam Thanh – The Blue Sea Beckons”.
As one of the key cultural, sports and tourism events of Quang Phu Ward, Da Nang City, held within the framework of the “Quang Phu – Colors of Summer 2026” activity series, the festival aims to showcase the image, potential and unique cultural identity of the local coastal community, while promoting local products and experiences. The event also contributes to stimulating tourism activities and supporting socio-economic development in Da Nang City.
The MoU signing ceremony between Larue – a beer brand of HEINEKEN Vietnam – and Quang Phu Ward to collaborate in organizing the Tam Thanh Sea Tourism Festival 2026
This MoU further reaffirms Larue’s long-standing commitment to Da Nang – a city where the brand has been deeply connected with local cultural, culinary and community life for more than a century. Through its continued partnership with the city’s cultural and tourism initiatives, Larue aims to contribute to promoting the image of Da Nang and the Central region to domestic and international visitors.
The “Quang Phu – Colors of Summer 2026” festival brings together a diverse range of cultural, sporting, artistic and experiential activities, creating a vibrant destination for residents and tourists. Featured activities include Kite art performances, the Ornamental Stone Art Exhibition themed “Stones Singing across the Open Sea”, the Opening ceremony of Tam Thanh Sea Tourism Festival 2026, Culinary and OCOP product Exhibition Space, Kayaking Experience on the Truong Giang River, “The Sea Calls for Love, Bringing Families Together” drawing competition, and the youth painting contest “Tam Thanh – Stories Told by the Sea”. A key highlight of the festival is the opening ceremony, featuring a meticulously staged artistic program that harmoniously blends contemporary performing arts with the unique cultural values of the Tam Thanh coastal region.
Larue partners with Quang Phu Ward to organize the “Tam Thanh – The Blue Sea Beckons” Festival
For Larue, accompanying with Quang Phu ward to organize the “Tam Thanh – The Blue Sea Beckons” festival is more than a seasonal summer activity. It represents an opportunity to celebrate the connection between people, culture and local experiences. Set against the backdrop of the blue sea and a series of more than 11 unique festival activities, the Larue cultural and culinary experience area will serve as a highlight, offering residents and visitors a space to connect, explore and enjoy the distinctive flavors of Central Vietnam.
Since 1909, Larue has grown alongside Da Nang and become a familiar part of the lives of generations of people across Central Vietnam. From family gatherings and culinary moments to community celebrations and cultural events, Larue has continuously accompanied the everyday experiences that bring people together for more than a century. Beyond being a familiar beverage, Larue has become a bridge connecting people, culture and local experiences. Through its presence in community activities, the brand continues to contribute to moments of sharing while spreading the spirit of openness, hospitality and pride in the identity of Da Nang and Central Vietnam.
Sharing his perspective on the significance of the festival, Mr. Nguyen Van Hieu, Vice Chairman of the People’s Committee of Quang Phu Ward, said: “The Tam Thanh Sea Tourism Festival, as part of the ‘Enjoy Da Nang 2026’ activities, provides an opportunity to introduce the natural beauty, cultural values and community life of the coastal area in a vibrant and engaging way to residents and visitors. The continued partnership of Larue – a beer brand of HEINEKEN Vietnam – in Da Nang’s cultural and tourism activities has contributed valuable resources and inspiration, helping events become increasingly professional, distinctive and impactful in promoting the image of Da Nang to domestic and international audiences.”
Mr. Nguyen Van Hieu, Vice Chairman of the People’s Committee of Quang Phu Ward, delivering remarks at the event
Da Nang holds a special position in HEINEKEN Vietnam’s development journey. The city is home to one of the company’s most strategic breweries in Vietnam and is closely associated with the history and growth of the Larue brand. Beyond its contribution to economic development through production, employment and business activities, HEINEKEN Vietnam continues to strengthen its partnership with the local community through cultural, tourism and community development initiatives.
Mr. Nguyen Tran Kim Thuy, Regional Sales Director of Quang Phu Ward, representing the Larue brand, shared: “Larue and HEINEKEN Vietnam are honored to continue accompanying Quang Phu Ward and Da Nang City in organizing the Tam Thanh Sea Tourism Festival 2026. As a brand with more than a century of connection with Da Nang and proudly embodying the taste of Da Nang’s culinary culture, Larue hopes to contribute to creating meaningful experiences that celebrate local values, enrich community life and enhance the appeal of Da Nang as a destination for domestic and international visitors.”
Mr. Nguyen Tran Kim Thuy – Regional Sales Director of Quang Phu Ward – representing Larue beer brand, delivering speech at the event
Following its successful partnership with the Da Nang Food Tour Festival 2026 in May, Larue continues to extend its journey with Da Nang through the “Tam Thanh – The Blue Sea Beckons” festival – not only as a brand presence, but as a committed companion contributing to cultural connection, community engagement and the celebration of local pride throughout this year’s festival.
With a long-term commitment, HEINEKEN Vietnam and Larue will continue supporting initiatives that celebrate cultural values, promote tourism development, strengthen the night-time economy and highlight local culinary identity. Through these efforts, the company aims to contribute alongside Da Nang in building a dynamic, distinctive and attractive destination in Vietnam and the region.
Source: Vietnam Business Forum
