Sophie Paris - True Dream of Fashion

One of Asia’s leading direct selling fashion companies has recently marked a successful debut in Vietnam market by opening its showroom and customer service center in District 3, Ho Chi Minh City. After one month since launching the company has nearly 7000 members selling the French designed fashion for woman, men and children.

 

Sophie Paris was established in 1996 in Indonesia by Bruno Hasson - a French entrepreneur and businessman. The company has since then been expanding fast and established a stronghold in Indonesia and now takes the top seat in this market. The company has over 100.000 active members and global sales over 100 million USD annually.

 

Till 2002, Sophie Paris marked a new step of its expansion strategy by setting up its presence in the Philippines. In 2008, Sophie Paris also opened a subsidiary in Morocco and today, Sophie Paris has become Asia’s leading direct selling fashion company.

 

November 2010 marks a milestone of Sophie Paris when it opened a showroom in Ho Chi Minh City. A wide range of fashion products with French styles will be unveiled to potential customers in Vietnam. “Nowadays, we see a huge potential in the retail industry in Vietnamand a boom in fashion in this country. This is a tremendous opportunity for us. Sophie Paris comes here with high hopes & lofty ambitions. We aim to reach US$ 2 million sales in the first year and around 10,000 members in this market. ”, said by Nick Josson, General Director of Sophie Paris Vietnam.

 

The presence of Sophie Paris Vietnam not only brings good fashion products to Vietnamese customers but also creates many fantastic business opportunities for entrepreneurial members. The catalogues for Vietnam features around 250 fashion products and a new catalogue will come out every two months. Mr. Nick Jonsson - General Director said Sophie Paris would further gauge the market demand for its items before introducing more suitable products to the market.

 

Besides some products such as handbags, wallets, watches and accessories launched by end of this year, Sophie Paris Vietnam will bring other range of products including cosmetics and textiles to Vietnam in the short coming time.