Tourism Marketing Strategy to 2020 Approved
The Ministry of Culture, Sports and Tourism issued Decision 3455/QD-BVHTTDL to approve a tourism marketing strategy until 2020, thus laying the basis for building roadmaps and frames for specific action plans for tourism marketing activities until 2020.
The strategy specifies priorities for the country's tourism, including development of trademarks of unique and diverse products in Southeast Asia such as cultural heritage, beaches, seas and islands, and ecotourism. As for international markets, top priority markets in the strategy are Japan, South Korea, China, Taiwan, Russia, Southeast Asia, Australia and New Zealand. Marketing activities will be maintained in Western Europe (the UK, Germany, France, Spain, Italy and the Netherlands), Northern Europe and North America (the US and Canada). India and the Middle East are promising markets that need to be developed.
As for domestic market, the strategy highlights vacations, trip purposes and travel products. In addition, the strategy provides specific solutions and action programmes until 2020.
Le Hien
Vietnamese
