Seminar on Investment for Corporate Branding Development and Advertising Costs
To expand domestic and export markets and create added values for products, Vietnamese companies must develop some highly competitive brand names. Branding development investment requires concerted efforts of companies and overall approach to meet diverse and changing demands of the market, coupled with reasonable State policies to facilitate businesses to introduce products to domestic and foreign consumers.
Aimed to deploy some national brands with a new approach, respond to the Government's proposals and continue to ask the National Assembly to lift the cap on advertising costs at the National Assembly’s meeting in November 2014, the Vietnam Chamber of Commerce and Industry (VCCI) in collaboration with the Association of Vietnam Retailers (AVR), under the sponsorship of Vietnam Prosperity Bank (VPBank) will organise a seminar entitled “Investment for Corporate Branding Development and Advertising Costs of Enterprises” in Hanoi on November 18, 2014.
At the seminar, international branding consultants from the United Kingdom-based The National Consultancy Company will introduce some basic methods for Vietnamese enterprises, especially exporters, to make successful investment in brand development, raise product value and grasp opportunities from international economic integration.
For more information, please contact Le Quang Viet (Mr) - Enterprise Development Institute - VCCI.
Tel: 04 35771076, 0904355311,e-mail: vietlq-edf@vcci.com.vn
Q.C
Vietnamese
