Leading Exhibition Organizer Sets Long-term Strategy to Promote Vietnam’s Supporting Industries

5:07:14 PM | 7/17/2015

“The 6th Exhibition on Supporting Industries in Hanoi 2015” together with “Vietnam Manufacturing Expo 2015”, in order to strengthen Vietnam’s supporting industry, will take place during September 10 - 12, 2015 at I.C.E. Culture Palace, Hanoi Vietnam. On the occasion, Vietnam Business Forum conducts an interview with Mr Duangdej Yuaikwarmdee, Deputy Managing Director and General Manager Vietnam of Reed Tradex Co., Ltd., the organizer of the shows. Nam Pham reports.
Can you introduce highlights of the shows this year?
Vietnam Manufacturing Expo (VME) and the Supporting Industries Exhibition (SIE) have been well recognized by both Vietnamese and international industrialists for many years. Having been empowering the industrial community in Vietnam with the latest technologies by international providers for over 10 years, VME will make a grander return in 2015 with more defined focus to better serve the core sectors, i.e. machine tools for mould making such as EDM and wire cuts, hot runners, tools and tooling, and materials, as well as injection machines for plastic manufacturing.
 
This edition is ready to offer more than 200 brands from 20 countries, and the exclusive platform to drive your business growth with over 11,000 quality buyers eager to capture success at the right moment. Especially,we have international pavilions from Thailand, Vietnam, Japan, Korea, Singapore, Malaysia, China, Taiwan, Italy, India and others. It is the first time that we are joined by the India Pavilion and the industrialists in Hanoi will get to see technologies from India. Moreover, a dedicated forum on technology for mould making techniques and technologies will be another highlight you should not miss.
 
For the 6th SIE 2015 in Hanoi, about 50 Japanese exhibitors will display accessories they expect to “purchase” in Vietnam and 50 Vietnamese exhibitors will show their products they want to “sell” to potential buyers. SIE 2015 will be co-organized by JETRO Hanoi (Japan External Trade Organization) and VIETRADE (Vietnam Trade Promotion Agency). This exhibition will facilitate and shorten the procurement processes of industrial parts and components for automobiles, motorbikes, electric-electronics, metal and plastic outwork, packaging materials as Japanese exhibitors will display accessories they expect to localize in Vietnam.
What are the advantages of Reed Tradex shows to network and meet the needs of Vietnam’s industries?
These two specialized exhibitions organized together at the same time will certainly create a force for Vietnam’s supporting industries. The combination of both Expos will create an all-under-one-roof meeting centre for the manufacturing community. Buyers and sellers would meet, exchange knowledge and ideas, discover technologies, and develop their business networks. This opens doors wide for Vietnamese makers to network with Japanese industrialists for machinery import and industrial production, and to urge Vietnamese small-to-medium enterprises to develop higher competitiveness to prepare for receiving Japan’s investment expansion.
 
Apart from mould making, a significant growth in plastic injection industry will be a major contributor for supporting industries such as automotive and electronic parts, packaging, and parts manufacturing. This can be deemed as a huge advantage since supporting industries in Vietnam already posses quality workforces and technologies, while the Vietnamese government now aims to reduce imports of plastic parts. In this regard, VME will answer to these calls by promoting competitiveness in terms of cost reduction and optimizing productivity with new knowledge along with advanced technologies and innovations.
 
We also organize many forums and seminars in advance and alongside the exhibitions related to manufacturing, engineering industries and supporting industries to connect and provide important knowledge to Vietnamese industrialists.
 
VME will offer visitors the highlights at the edition 2015, as follows:
·  The Stars of Technology Pavilion: A special showcase for high-tech machinery, technologies and live robot demonstrations from world brands for your visitor’s first-hand experiences.
·  Shows in Show: Activity which will feature live demonstration of machinery from leading brands
·  Meet leading International technologies from India, Italy, Japan, Taiwan, Thailand and Vietnam.
·  Engineer Master Class & Technology Presentations: The knowledge and technical-based sessions to unveil your new business insights and introductions of new technologies. A short cut to speed up your career path with a session-training course for local engineers. They will be trained on leadership, vision, as well as creative management towards manufacturing excellence. Participants must attend all sessions to gain a Certificate.
·  Business Matchmaking Program: A designated meeting place to match your business with the right traders, agents and suppliers in the metalworking, automotive and supporting industries.
 
What are remarks of the previous shows in Vietnam?
The 2015 edition will aim to continue the success stories of its previous edition in 2014, which ended with high satisfaction of all participants, as the place to meet industrial leaders and catch up with production and technology trends.
 
Quoted as a true B2B platform that answers all the needs of industrialists – be it technology, knowledge, or business network – it is unanimous and proven that the last shows were concluded with great success by attracting nearly 9,000 industrialists from across Vietnam.
 
According to Mr Kittidet Thongkham, Director of CHS-Asia Co., Ltd which offered a wide range of anti-oxidization and metal working lubricants at the edition 2014, through the three-day event, they considered the show a precious opportunity for their business and obtained lots of achievements with about 100 customers on the first day and approximately 60-70 on the next day.
 
What is Reed Tradex’s business strategy in Vietnam in coming years, especially after the establishment of ASEAN Economic Community (AEC)?
While the arrival of AEC is imminent, we also have both challenges and opportunities to comply with; opportunities which rely on understanding of new machinery, technologies, and updated knowledge. We take this show as an important mission to deliver new technologies and trends, while encouraging the business negotiations and idea exchanges between local and international stakeholders, so competitive edges for supporting industries in Vietnam can be sharpened to grow vigorously for a solid foothold in the global arena.
 
Apart from continuing expansion of Reed Tradex’s annual leading exhibitions in Vietnam, including VME, NEPCON, Metalex, in the coming years, we will focus on new exhibitions such as Lifestyle, and Sheet Metalex, the international Sheet Metal Machinery and Technology trade exhibition & conference. The two exhibitions will have new concepts and be organized completely differently from the current shows.