At the 18th World Congress of Food Science and Technology in Dublin, Ireland, (Hanoimilk) Hanoi Milk Joint Stock Company’s IZZI milk received international recognition in the a Global Food Industry Awards after reaching the final in the Product and Process Innovation category and being placed in the Communicating Scientific Knowledge to Consumers category.
Brought to market in April 2013, IZZI milk is a naturalproduct uniquely developed for the Vietnamese market, to address the significant issue ofstunting(malnourishment and micronutrient deficiency) in Vietnamese children, caused by a diet that is often lower in nutrient, micronutrients and minerals in comparison to other developing countries.
The Global Food Industry Awards are reviewed and determined by the International Union of Food Science and Technology (IUFoST).Dubbed the “United Nations in the food industry,” IUFoST Awards have the largest international reach. Held biannually, the World Congress of Food Science and Technology assembles the world’s top food industry scientists and businesses. Candidates are nominated and evaluated in three key categories - (i) Product and/or process innovation, including industrialization of traditional foods; (ii) Package innovation; and (iii) Communicating science-related knowledge to consumers.Hanoimilk’s IZZI product was honored undercategory No.1, deemed the most challenging.
Hanoimilk’s IZZI product underwent a rigorous nomination process to be picked by the Vietnam Association of Food Science and Technology (VAFoST), beating out a wide selection of quality national food products.
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Receiving the award, Dr. Ha Quang Tuan - Chairman and CEO said: “It is a great honor for Hanoimilk to see IZZI Milk receive recognition at this prestigious international event. Starting back in 2001, a research was undertaken to find out how we could include more nutrients in the daily diet of Vietnamese children, who are more likely to be malnourished and deficient in essential nutrients than in other developing countries. The result was IZZI Milk, a natural product which combines added micronutrients and minerals including iron and zinc, with a delicious taste and is today consumed frequently by over 10 million children in Vietnam. Consumption of IZZI Milk has proven health benefits including above average height growth, as noted in a three year study by the Vietnamese National Institute for Nutrition.”
VAFoST Vice Chairman Assoc. Prof. Nguyen Duy Lam witnessed the moment Vietnam's representative was named to the podium. He emotionally shared his thoughts “We deeply admire Hanoimilk’s innovative approach to providing a natural solution to addressing the issue of stunting among Vietnamese children..VAFoST highly credited Hanoimilk’s IZZI milk and it is truly an honor for Hanoimilkto receive recognition for IZZI milk inIreland, a country known for its long-standing advancements in the dairy industry.This recognitionfor IZZI isa tremendous accolade for Vietnam and the country’s dairy industry.”
For this recognition to be possible, Hanoimilk’s IZZI milk had to pass a stringent review by IUFoST’s Science Board, which assembles 48 members, all famed food scientists and experts.Hanoimilk is the first and only dairy company in Vietnam that was able to research and apply two valuable nutrients Palatinose and Synergy1 in order to supplement to liquid milk.In other countries, no major milk companyhas done so much research on milk products to see how they can be designed specifically for youth in their own country.
“Hanoimilk is a good example of how a company has embraced innovation and it’s the underpinning of that innovation by science that makes a food company grow. IZZI milk is a unique selling point and I absolutely commend Hanoimilk for taking that direction rather than advancing on a wide commodity basis,” Dr. Declan Troy, Chairman of IUFoST 2016, said at the award presenting event.
From the perspectives of the country’s top food scientist and long-time IUFoSTacademic, Prof. Luu Duan said: “To be selected as a finalist for these awards, IZZI milk’s amazing technological innovation and true product quality passed the demanding and transparent evaluation of the IUFoST Science Board. This is proof that when one really works hard, thinks creatively and is serious about product quality, Vietnamese dairy businesses can absolutely compete and do well on the world stage.”
With more than 65 member countries, IUFoST represents over 300,000 famed food scientists and technologists around the world, creating a unified global voice in food science and technology.
Nam Pham
Vietnamese
