BITEX: 25 Years of Sustainable Partnership with Vietnam Education

From an exclusive distributor of Casio calculators in Vietnam, BITEX Company has grown to become a leading provider of high-quality products for education and life.

Market leader of Casio calculators

BITEX Company has affirmed its brand name since it became the exclusive distributor of Casio calculators in Vietnam in 1993. When Vietnam initiated the renovation period, BITEX imported the first scientific products for the country, marking the change in calculation methods, especially at school.

Since securing the “Casio in Vietnam” status, BITEX has witnessed dramatic growth over the years. From a small handicraft trader, it has grown to become a market leader of portable calculators.

Especially, in the past three years, BITEX has marked a new development step as it has successfully applied Industry 4.0 to business operation, trade and product diversification. It always fulfils rising annual revenue target, has a stable workforce, increases its employee income, and enters Top 500 companies in terms of growth and profit in Vietnam.

Despite the fierce competition, Casio calculators stably grow about 30% annually and account for 70% of the market share while Casio scientific calculators account for 85% of the market share. In addition to distributing Casio calculators, BITEX has successfully diversified its products by branding its Smartkids and Officetex stationery that meets European standards, and internationally styled B.bag schoolbags and backpacks. Sales of these brands increase over 100% year on year. Currently, BITEX has built a network of more than 200 distributors and 8,000 points of sale nationwide.

Development coupled with education and community responsibility

Along with business development, education is key to its sustainable development. BITEX is known as a substantial contributor of Vietnam education. With the close cooperation with the Ministry of Education and Training for the past 25 years, the company has supported “math solving operations on calculators”, hosted calculator-solving math contests, and guided teachers and students across the country to use Casio calculators effectively. Thus, BITEX has helped renew mathematical thinking and apply modern equipment to teaching. Over the past 25 years, the firm has shown its business standing in educational socialization and pioneered in renewing education.

“BITEX development is always linked to education and community responsibility in all aspects. The budget for education support and social charity increases by 10% annually. In addition, we continually improve and increase after-sales policies of Casio calculators to 7 years - a student's life, free shipping via VNPOST, one-year product exchange warranty. Our products are applied with a high quality management system to ensure safety and performance for consumers such as Smartkids and Officetex office equipment of European standards and B.bag schoolbags and backpacks of international quality and style. In the coming time, BITEX will become the exclusive distributor of Pilot Pens (Japan),” said Mr. Nguyen Xuan Dung, Chairman of the Board of Directors of BITEX.

Amidst fierce competition and innovation challenges of Industry 4.0 era, BITEX continues to upgrade technology, invest in human resource training, and build corporate culture to uphold core values: Service quality, work efficiency, discipline, creativity and humanity. All are aiming to make BITEX a leading provider of innovative products enabling the application of scientific and technological advances to education and life in Vietnam