“HEINEKEN Vietnam - Warm Spring Program” Helps Bring Joy to Underprivileged Communities for Tet

10:39:32 AM | 15/1/2020

On January 9, 2020, HEINEKEN Vietnam, the leading brewer of popular beer brands such as Heineken®, Tiger, Amstel, Larue, Strongbow, and Bivina, brought its annual “Tiger - Warm Spring 2020” program to Hanoi. At the events on January 8 and 9 in Hanoi, the company donated 260 gift sets worth VND130 million to people in need.

This year, the “Tiger - Warm Spring” program - a community support program of HEINEKEN Vietnam, aims to deliver a total of around 5000 gifts valued at over VND1,6 billion to needy families in 28 locations across Vietnam. Each family will receive a set of Tet gifts that include cash and daily necessities. The program started from Cho Gao District, Tien Giang Province before continuing to Binh Thuan, Thai Nguyen, Phu Tho, Quang Ngai, Da Nang, An Giang, Hai Phong, Quang Ngai, Kontum, Dak Lak, Binh Phuoc, Dog Nai, Hanoi, Soc Trang, Quang Nam, Ho Chi Minh City, Thanh Hoa, Long An, Binh Dinh, Khanh Hoa Ca Mau, Vinh Long, and Vung Tau.

This is the 9th year that HEINEKEN Vietnam has carried out its “Warm Spring” program to try to bring some festive joy to underprivileged families for Tet. With strong support from the company’s employees and its business partners, HEINEKEN Vietnam has donated more than VND9.6 billion since starting this program; while its employees and business partners have donated an additional VND2 billion and put in close to 11,000 voluntary hours to support local communities.

Mr. Tran Minh Triet, Deputy Managing Director of HEINEKEN Vietnam, said: “At HEINEKEN Vietnam, people are at the heart of what we do and we believe everyone should be able to celebrate Tet. Our annual Warm Spring is one of the favorite programs on our annual calendar as it brings joy to people who need it at a very special time of year. We are proud that our employees and business partners feel the same way and actively donate money and volunteer their time to support this cause. With their support, we hope that we can help create a warm atmosphere and make a difference for people to celebrate the upcoming Tet occasion.”

Over the last 29 years, HEINEKEN Vietnam has repeatedly been recognized as a leading sustainable business that cares for people, planet and prosperity in Vietnam. The Company’s sustainability strategy focuses on six key areas and supports 8 out of the 17 UN Sustainable Development Goals: advocating responsible drinking, promoting health and safety, water protection, CO2 reduction, community support, and sustainable sourcing. HEINEKEN Vietnam has also been awarded as one of the most sustainable companies in Vietnam for the last four consecutive years by the Vietnam Chamber of Commerce and Industry (VCCI).