Generali Vietnam provides support to 300 children in Northwest Vietnam and organizes blood donation drive as 2021 Lunar New Year approaches

Generali Vietnam Life Insurance LLC (“Generali Vietnam”) successfully organized the “Tết Ấm Cho Em” (A Warmer Lunar New Year for Children), delivering warm clothes, financial support and New Year gifts to 300 disadvantaged children and families in Bac Ha district, Lao Cai province. Funding for the program comes from a series of innovative and practical fundraising activities organized by Generali Vietnam. In addition, many Generali Vietnam’s staff and agents also participated in the blood donation drive, organized in January in collaboration with HCMC Hospital of Hematology and Blood Transfusion.  

At the doorstep of the Year of the Golden Ox, Generali Vietnam collaborated with the National Fund for Vietnamese Children to organize the “Tết Ấm Cho Em” program, reaching out to Lao Cai, one of the most impacted provinces by the recent extreme and damaging cold spells in Northwest Vietnam. Specifically, volunteers from Generali Vietnam organized an outreach charity trip to visit and deliver gifts to 300 disadvantaged families of Hmong, Dao, Nung, Tay and Phu La ethnicities in Bac Ha district, Lao Cai province. The program aims to share the burden with the children’s families so they can enjoy a warm, fulfilling and happy New Year. Each gift set includes cash, a warm jacket, necessities and a “Sinh Con, Sinh Cha” parenting booklet.

The program attracted the participation of many Generali Vietnam’s staff and agents via various innovative fundraising activities such as contributing their footsteps via the GenVita digital health ecosystem, donating charity auction items, cash and warm clothes, as well as volunteering to support at local event.

In addition to “Tết Ấm Cho Em”, many staff and agents of Generali Vietnam also participated in the annual blood donation drive jointly organized by the company and HCMC Hospital of Hematology and Blood Transfusion, contributing to the blood bank to support medical treatment and life-saving activities. 

Ms Tina Nguyen, Generali Vietnam CEO, said: “At Generali, our community activities are organised regularly with a sustainable and practical approach to positively contribute to the society. These programs have always been wholeheartedly supported by our staff and agents. I am immensely proud of the spirit of philanthropy and the culture of giving that we have here at Generali.”

Generali Vietnam and CEO Tina Nguyen have recently been honorably granted organizational and individual commendations from the Minister of Labor, Invalids and Social Affairs, in recognition of outstanding contributions to Vietnamese children’s well-being and protection in 2020, including the parenting education program “Sinh Con, Sinh Cha” (Born Children, Born Parents). Also in 2020, Generali Vietnam was awarded the “Saigon Times CSR 2020” certification. Other notable community programs organized by Generali in 2020 include “Sát Cánh Bên Miền Trung” (Standing Side By Side With Central Vietnam) emergency relief plan and the longstanding scholarship program “Cùng Em Đến Trường” (Your Companion To School) supporting underprivileged school children with good academic performance across the country.

Thu Ha (Vietnam Business Forum)