2022 Amazon Prime Day Returns- Big Opportunity to Showcase Made-in-Vietnam Products to Worldwide Customers

This year, Prime Day, Amazon’s annual shopping event, will take place in July in more than 20 countries.

Prime Day provides third party sellers, including those from Vietnam, with an opportunity to market their products to more than 200 million Prime members around the world who are excited to shop for great deals. During the event, Prime members will be able to save on products from national brands and small businesses across every category.

“Prime Day is a great opportunity to showcase Made-in-Vietnam products to Amazon’s worldwide customers,” said Gijae Seong, Heads of Amazon Global Selling Vietnam. “We received great customer’s responses in Prime Day 2021, especially on home décor products from Vietnamese sellers. This year, we prepare earlier and better to support Vietnamese selling partners to capture this opportunity to maximize their sales and profits.”

Kick-off right after the Prime Day 2022 return announcement, Amazon Global Selling Vietnam will start a series of webinar, livestream to raise awareness and introduce about Prime Day 2022. Besides that, local teams will organize various training programs to help local businesses get ready and take advantages from Prime Day, including how to create and operate Prime Day deals and promotion as well as how to use Advertising solutions to have a successful campaign.

The number of countries participating Prime Day continues to increase, while participating sellers have broken new sales records every year since Prime Day launched in 2015. Last year, Prime Day 2021 was the biggest two-day period ever for Amazon’s third-party sellers, growing even more than Amazon’s retail business. More than 250 million items were purchased by Prime members worldwide, including products from Vietnam. Best-selling categories worldwide for Prime Day 2021 included tools, beauty, nutrition, baby care, electronics including Amazon Devices, apparel, and household products.

Prime Day 2021 was also a remarkable milestone for Vietnamese selling partners with nearly 67,000 product units sold within only 2 days. Home decor products was the best-selling product category from VN SPs during Prime Day 2021.

HL (Vietnam Business Forum)