Amazon Breaks Record with Biggest Prime Day Ever

Amazon announced the first day of Prime Day, July 11, was the single largest sales day in company history. Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across the Amazon store, helping make it the biggest Prime Day event ever.

 “The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores. “Prime is an incredible value, and we’re proud to offer additional value for members through exclusive deals events like Prime Day. Thank you to our Prime members for continuing to shop in our store, and to our employees and selling partners around the world who delivered for customers this Prime Day.”

Wide Selection across Millions of Deals

This year, Amazon offered more deals than any past Prime Day event, with Home, Fashion, and Beauty among the top-selling deal categories, and Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner among the top-selling deals.

Amazon’s wide selection is made possible through independent sellers – most of which are small and medium-sized businesses, including those from Vietnam – and this Prime Day was the largest ever for independent sellers in Amazon’s store.

Prime members saved more this year than any other Prime Day event, saving more than $2.5 billion across millions of deals and getting exclusive access to the lowest prices on Amazon so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun.

This Prime Day, members shopped deals beyond the Amazon store using Buy with Prime, a new Prime member perk that offers U.S.-based members the benefits they love and trust when shopping directly from participating brands’ websites.

Selling partners from Vietnam also enjoy a 2-day peak selling event. Among that, Made-in-Vietnam Home, Health & Personal Care, Apparel, Kitchen and Lawn & Garden ranked the top-sellings from Vietnam toward global customers during this year’s Prime Day.

Aneco, a brand of An Phat Holdings - a Vietnamese leading company in the field  of manufacturing high technology and environmentally friendly plastic, joined their 3rd year Prime Day after the last two successful sales performance. "This year we set the target to double our sales, and attract more customers with early preparation on inventory, promotion and online store decoration." said Mr. Nguyen Le Thang Long, Deputy CEO of An Phat Holdings. “Thanks to right investment on advertising and brand promotion, we accomplished  our Prime Day 2023 with 10 times sales increased as well as received many good customer review on our online store on Amazon.”

T.H (Vietnam Business Forum)