Abbott Launches New Ensure Gold with Innovative Ingredients to Support Vietnamese Adults’ Strength and Immunity

Recently, Abbott launched a new and improved Ensure Gold in Vietnam, which features a dual action formula to support adults’ strength and immunity. This latest innovation offers complete and balanced nutrition, contains both beta-hydroxy-beta-methylbutyrate (HMB) and yeast beta-glucan (YBG) to support muscle and immune health, helping adults stay strong and active as they age.

Aging is a natural process that can come with declines in muscle and immune health. Most immune cell levels drop with age; therefore, the elderly are at higher risk of infection. Additionally, adults can loose up to 40% of muscle mass between the ages of 40-80. Muscle loss can impact strength, immunity, and the ability to recover from illness. Nutritional deficiencies can further exacerbate age-related health declines, which is why it is important that adults focus on proper nutrition and exercise.

''Good nutrition is essential to health and wellness, and it’s one of the most important factors for healthy aging,'' said Mr. Douglas Kuo, divisional vice president and general manager of Abbott’s nutrition business in Vietnam, Cambodia, Laos and Myanmar. ''For over a century, Abbott has set the standard for science-based nutrition, trailblazing the development of innovative nutrition solutions to support the health and wellness of people around the world. Our breakthrough innovation - the new Ensure Gold - can empower Vietnamese adults by helping to enhance their strength and immunity for a better quality of life.''

How Nutrition Supports Aging Adults

Malnutrition in older adults is a prevalent yet commonly overlooked issue. Studies show that nearly 1 in 3 elderly adults are malnourished or at-risk of malnourishment. In Vietnam, almost half of hospitalized elderly are malnourished. According to healthcare experts, regular nutritional and physical interventions are a practical, cost-effective approach to improve immune function, fight inflammation, and slow down aging.  

To help improve the health of aging adults, the new and improved Ensure Gold is complete and balanced nutrition, designed with a dual action formula including HMB to strengthen muscle health in 8 weeks and YBG to enhance immunity in 4 weeks:

• HMB - along with high-quality protein - is an important element to improve muscle health. HMB is an essential amino acid and can be found in small amounts in foods like avocado, grapefruit, cauliflower, and catfish. However, it is difficult to get enough HMB (1,5 g HMB/day) through food sources alone, which is why it can be beneficial to look for nutritional supplements that include HMB.

• YBG - together with other nutrients - helps to strengthen the immune system. YBG is associated with improved markers of immunity, such as higher levels of circulating immune cells and increased antibody production that strengthens mucosal immunity to help protect against pathogen entry. Research has also shown that YBG can reduce the risk of upper respiratory tract infections.

Ensure Gold contains other important nutrients, including fructooligosaccharides (FOS) for better digestion, calcium and vitamin D for strong bones, and a plant-based fat blend with omega-3 to support heart health. Available in 4 flavors (vanilla full sweet, vanilla low sweet, wheat and coffee), the new Ensure Gold is widely available in retail stores, supermarkets, and e-commerce platforms in Vietnam. For more information, visit www.ensure.com.vn

H.N (Vietnam Business Forum)