Ford - The Pioneer in Used Car Business - FORDASSURED to Vietnam
Ford Vietnam– the first automaker in Vietnam, had recently launched the Used Car trading service named Ford Assured with the opening of the first FordAssured Showroom in Hanoi.
“The new business is an important step in Ford’s strategy in Vietnam with aim to increase franchise value, heighten customer satisfaction, and provide competitive advantage necessary for growth strategy” said Mr. Tim Tucker, General Director of Ford Vietnam. “The new business is built based on Ford expertise as well as Ford-standard process in the world”.
Thang Long Ford, one of the biggest Ford dealers in the North of Vietnam, is the first dealer to introduce Ford Assured with the opening of a newly-built showroom located in 32 Nguyen Cong Tru Street, Hanoi. Ford Vietnam will expend the business to its nationwide network in the near future.
At Ford Assured, Ford used cars will go through a Ford standard process for condition check, evaluation and pricing managed by Ford technicians/experts before they are displayed. Moreover, these, vehicles are all warranted in accordance with Ford Vietnam’s used-car warranty policy. The bought cars will go through a strictly-controlled Ford-standard retouch process to ensure the cars on display are in the best possible condition before they are sold.
Noticeably, customers of Ford Assured Thang Long can choose to buy car with bank financial support with attractive interest rate and initial installment equal to 40 per cent of the car value, the remaining value is paid by installments over a maximum period of 3 years. Especially for those who want to trade in for a new Ford model will receive a very attractive offer in terms of prices for both the used and the new one.
K.P