Casumina: Confidently Elevating the Brand

As a leading tire manufacturer, the Southern Rubber Industry Joint Stock Company (Casumina) has signed many cooperation agreements with domestic and foreign partners. With a solid foundation in finance, human resources, technology and other key areas, Casumina continues to aim for higher goals and desires to bring customers convenient products and services of superior quality.

Mr. Nguyen Dinh Khoat, General Director of Casumina

Trusted and worthy companion

Starting from a modest and difficult starting point, with its dynamism and insights, Casumina has risen to become a leading Vietnamese rubber firm and actively contributed to the socioeconomic development of Ho Chi Minh City and the country as a whole.

To manufacture and trade industrial rubber products, consumer rubber products and industrial rubber equipment, Casumina has consistently forged its own path, pioneering advanced technologies, boldly investing in world-class machinery and production facilities. Particularly, the company has accumulated a lot of experience and deep market knowledge. Consumer interests are always at the core of its innovation to provide a variety of high-quality tire products based on its knowledge of consumer needs, climate and traffic terrain conditions.

Pursuing long-term sustainable development, Casumina aims to increase advanced technological application, realign its product portfolio to meet evolving market demands, expand deep investment, gradually form an auxiliary rubber industry, promote the production value chain, and enhance its competitiveness in the international market. With the position and experience of a leading Vietnamese tire manufacturer, Casumina will continue to explore, research and pioneer in applying advanced technologies and diversifying high-quality products.

Casumina always strives to seek cooperation opportunities with partners on the “win-win” principle. At the same time, its long-term goal is to deeply join the supply chain for vehicle assemblers and manufacturers in Vietnam. According to the bilateral strategic cooperation program between VinFast Group and Vietnam National Chemical Group (Vinachem) - the parent of Casumina, in 2024, Casumina and VinFast met and exchanged information. Casumina affirmed its capacity to supply high-quality electric car tires and electric motorbike tires to VinFast at competitive prices. This bilateral cooperation not only benefits the two firms but also contributes to fostering the development of the domestic manufacturing industry.

Currently, Casumina has a nationwide distribution system and exports its products to over 60 countries around the world, including demanding markets like the U.S., the EU and Japan.

Casumina considers human capital the most important factor 

Enhancing technological application to business

Besides traditional products, Casumina develops new products with high added values. It also aims to further apply technological advances to production while restructuring the product portfolio to meet the rising market demand. Embracing the power of Industry 4.0, Casumina creates multipurpose marketing utilities that keep up with international trends and bring a lot of benefits to consumers. Additionally, the company innovates marketing methods, applies digital management solutions to production, marketing and administrative procedure subsystems, and approaches cutting-edge technologies in tire production.

Remarking on Ho Chi Minh City’s investment environment, Mr. Nguyen Dinh Khoat, General Director of Casumina, said: Although the pace of development may be different at times, HCM City still maintains its dynamic tradition and remains an ideal destination for investors. The municipal government always facilitates investors, and public employees always work diligently and responsibly. Moreover, the city has favorable natural and traffic conditions. Therefore, for many years, the city has always been the top recipient of investment flows. Working in an enabling investment and business environment, Casumina has achieved strong business performance.

Casumina is always committed to providing the best products and services for customers

Casumina is always committed to providing the best products and services for customers, meeting shareholders' expectations, and successfully becoming a leading tire manufacturer in Vietnam in both product quality and business performance. He emphasized: “Above all, human capital remains the most crucial factor”. With the solidarity, consensus and united views of all employees, Casumina will continue to shine and affirm its position in the market.”

Upholding its solidarity and dynamism and continuing its carefully planned strategic approach, Casumina will continue to improve service quality, maintain the trust of partners and customers, and contribute to promoting the robust development of the Vietnamese rubber industry.

By Duy Anh, Vietnam Business Forum